Olive oil innovation

Olive oil innovation

18 December 2018





Ten years of university research and an international patent.
This is the recipe of Reolì products that revolutionize the world of food production, addressing different markets, such as large-scale retail trade, pastry and bakery.

In its own plant, the company produces a unique product on the market: an olive oil cream, completely vegetable, obtained through an innovative production process, which allows to preserve in solid form the nutritional and health properties of Extra Virgin Olive Oil.

Last days to invest > discover the Reolì campaign

Certified Vegan, Reolì is used in all food preparations that require solid fats.
Thanks to its excellent characteristics, it has already been validated not only by internationally renowned master pastry chefs such as Paolo Caridi and Salvatore Toma, but also by chefs, industrial users and professional laboratories, who appreciate the yield of Reolì in the preparation of cakes, baked goods, ice-creams, frozen foods and creams, even in vegetarian, vegan and health-conscious kitchens.


For consistency and workability, Reolì is positioned in the world of butters and margarines: it is, however, the only product in this category that maintains the health properties of olive oil, being at the same time "free from":

  • Palm oil
  • Hydrogenated fats
  • GMO (Genetically Modified Organisms)
  • Added flavours
  • Colorants
  • Lactose
  • Gluten.

The Free From market groups products united by the "minor or absolute non-presence" of components recognized as harmful to health, which in 2017 alone generated a sales volume of €6,817 million and a sales trend in clear growth (+28% based on Nielsen data).

In the last two years, the butter market has undergone heavy price increases, going from a wholesale price of €3/kg in 2016 to over €6/kg in 2018.

In this highly volatile scenario, Reolì stands as an alternative that is not only healthy but particularly competitive from an economic point of view, also at European level.


On the Italian market, some GD/GDO customer clusters such as COOP, Unimax Group, Carrefour, Conad have included Reolì products for test sales and on some customers the turnover growth detected was81% between the first and second quarter of 2018.

In Europe, on the other hand, commercial contacts are underway with the large-scale retail groups Mercadona (Spain), Waitrose (England), and with a Danish operator: the commercial strategy is to operate with the private label in order to accelerate the entry of the product on the reference market.

The Reolì campaign is online, but these are the last days to invest: discover it and invest.

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