27 November 2018
MADE IN ITALY
Made in Italy agri-food exports in the world touched record levels in the first seven months of 2018, with an increase of 3.3% compared to 2017 (Coldiretti data).
Almost two-thirds of food exports concern European Union countries, and the United States is the main recipient of products exported outside the EU.
By value, Made in Italy food and beverage exports around the world move a volume of 41.03 billion in 2017, of which almost 10% is destined for the United States.
The USA is very receptive to Italian excellence, which enjoys an excellent reputation and positioning: this year our Sassicaia wine took first place in the Wine Spectator ranking, the most authoritative magazine in the wine sector, beating even the most famous French labels. (Source: Pambianco)
Americans love Italian food very much and are already accustomed to eating it in restaurants, because there is a strong presence of "Italian sounding" products that discourages purchase for fear of not knowing how to choose the right product.
In fact, in a market that is worth so much, the phenomenon of agro-piracy is very widespread, which improperly uses words, colours, images and denominations that recall Italy without having anything to do with the originality and authenticity of the products and with our country.
EatTiamo fits right into this market demand, offering every month a subscription box that contains 7 high quality Italian products, accompanied by a recipe that illustrates all the steps to prepare a complete meal for 4 people.
The products come from small Italian producers who can thus make themselves known on the American market and arrive on the tables of more than 3,000 families who are passionate about Italian food and cooking.
The United States are the reference market for Eattiamo, thanks to the specificity of the purchasing behavior and interest: there is a huge demand for quality Italian food products, a high propensity to buy online, combined with the new trend of subscription boxes, and finally the strong tendency to purchases that allow to realize experiences related to the social DIY (Do it yourself) phenomenon.
The campaign has reached more than half of the collection: discover it and invest
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