Reference brand in the innovative Undermakeup segment, Made in Italy and with a strong international connotation. Present in more than 130 physical stores and online through the e-commerce channel.
D2C turnover grew x3 year on year
More than 6,000 customers activated
More than 20 percent of sales generated in the U.S
Full control of the entire Made in Italy supply chain
Goal min 1,1 Mln€
Goal max 2,2 Mln€
ZAGO Milano is the brand specializing in skin-prep and on the unprecedented trend, now growing both in the USA and in Italy, ofUndermakeup.
The desire to create an all-Italian beauty brand capable of making a difference in the world of cosmetics, both domestic but especially international, makesinnovation in both product and positioning its cornerstone.
ZAGO has set itself the goal of becoming in the coming years one of the first 100% Made in Italy brands within the international scene.
The feasibility of this goal comes also thanks to the interest shown by important private investors from leading Italian entrepreneurial families, who are supporting the brand in its growth through capital (with a first round of investment in 2020) but also with a contribution of know-how and network from all over the world.
The offer is aimed at a very specific and demanding target (GenZ and Millennials) ; it is dedicated to skin-prep, that is, from skincare to Undermakeup,
Zago has full control of its supply chain with a supply chain of only 40km north of Milan, this helps to maintain: better quality control; production speed: intercepting customer needs and quick and targeted offer; cost management/control: better marginality.
Undermakeup, a differentiating and innovative element, combines in a single, unprecedented line of 8 products the aesthetic effect the customer needs, depending on their needs.
The products are specifically designed to revolutionize the classic beauty routine, prepare the skin for any situation and be used with or without make-up, making one's look naturally glam.
ZAGO Milano can be purchased online through its proprietary ecommerce (zagomilano.com) and through those of: La Rinascente, Douglas Italia and Pinalli Profumerie.
In terms of in-store presence, Zago products can be purchased in the chain's La Rinascente stores in Milan, Florence, Rome Tritone and Catania; in all Pinalli stores; in 8 GD Profumerie stores in Liguria; and in all Mabù Profumerie stores in Sicily and Rome, thus bringing its offerings to almost all of Italy.
In addition, ZAGO Milano also operates in the U.S. through its collaboration with FABFITFUN on e-commerce.
Thanks to constant growth both in terms of awareness and strategic partnerships at the B2B level, ZAGO is one of the leading brands in the evolution of the Italian market in recent years.
Tax benefits of 30 percent apply on Zago Milano.
Zago is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Registr. 8, resolution 19002 of 06/08/14