Zago  | Mamacrowd

TAX Bonus

Innov SME


Zago Milano


Reference brand in the innovative Undermakeup segment, Made in Italy and with a strong international connotation. Present in more than 130 physical stores and online through the e-commerce channel.

  • D2C turnover grew x3 year on year

  • More than 6,000 customers activated

  • More than 20 percent of sales generated in the U.S

  • Full control of the entire Made in Italy supply chain

Professional Investor

Professional Inv.

Goal min 1,1 Mln€

Goal max 2,2 Mln€

Total Collected

1,7 Mln€




4,5 Mln€

Minimum goal

1,1 Mln€

Minimum Order

248,4 €



  • Project
  • Market and Target
  • Business Model
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


ZAGO Milano is the brand specializing in skin-prep and on the unprecedented trend, now growing both in the USA and in Italy, ofUndermakeup.

The desire to create an all-Italian beauty brand capable of making a difference in the world of cosmetics, both domestic but especially international, makesinnovation in both product and positioning its cornerstone.

ZAGO has set itself the goal of becoming in the coming years one of the first 100% Made in Italy brands within the international scene.

The feasibility of this goal comes also thanks to the interest shown by important private investors from leading Italian entrepreneurial families, who are supporting the brand in its growth through capital (with a first round of investment in 2020) but also with a contribution of know-how and network from all over the world.

The offer is aimed at a very specific and demanding target (GenZ and Millennials) ; it is dedicated to skin-prep, that is, from skincare to Undermakeup,

Zago has full control of its supply chain with a supply chain of only 40km north of Milan, this helps to maintain: better quality control; production speed: intercepting customer needs and quick and targeted offer; cost management/control: better marginality.

Undermakeup, a differentiating and innovative element, combines in a single, unprecedented line of 8 products the aesthetic effect the customer needs, depending on their needs.

The products are specifically designed to revolutionize the classic beauty routine, prepare the skin for any situation and be used with or without make-up, making one's look naturally glam.

ZAGO Milano can be purchased online through its proprietary ecommerce ( and through those of: La Rinascente, Douglas Italia and Pinalli Profumerie.

In terms of in-store presence, Zago products can be purchased in the chain's La Rinascente stores in Milan, Florence, Rome Tritone and Catania; in all Pinalli stores; in 8 GD Profumerie stores in Liguria; and in all Mabù Profumerie stores in Sicily and Rome, thus bringing its offerings to almost all of Italy.

In addition, ZAGO Milano also operates in the U.S. through its collaboration with FABFITFUN on e-commerce.

Thanks to constant growth both in terms of awareness and strategic partnerships at the B2B level, ZAGO is one of the leading brands in the evolution of the Italian market in recent years.

On the campaign is available the optional Rubrication free for the Investor as the costs are borne by Zago Milano.

Tax benefits of 30 percent apply on Zago Milano.

Zago is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.


Want to find out more about this project?

Do you already have an account?

Zago Milano

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

By using the services of Mamacrowd you accept our cookies policy. We and our partners operate globally and use cookies, including for statistical, advertising and customisation purposes.

Show preferences