TA-DAAN | Mamacrowd

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The first e-commerce content and digital magazine dedicated to promoting contemporary craftsmanship.

  • TA-DAAN's mission: to revolutionize the world of craftsmanship

  • International community with +200 thousand followers and a network of +5 thousand artisans

  • Track record of success in creating branded content and storytelling for +150 brands

  • All-female founding team under 35, winner of Tech Chill 2022

Professional Investor

Professional Inv.

Goal min 200 k€

Goal max 988,77 k€

Total Collected

805.750 €




3,80 Mln€

Minimum goal

200 k€

Minimum Order

248,20 €



  • Project
  • Market and Target
  • Business Model
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team and Shareholders
immagine copertina


In response to an increasingly standardized and fast-paced world, TA-DAAN wants to be a digital space in which to redefinecraftsmanship from a "method of production" to a powerful "tool for spreading" values that, never before, we need: uniqueness, sustainability and awareness.


Aninnovative startup with an all-female under-35 founding team, TA-DAAN was thus born with the ambition to bring online a typically offline world: that of small artisan workshops.


The startup was born primarily as a digital magazine and now counts on an international community of +200 thousand followers and a database of +5 thousand artisans from around the world.


Listening to the needs of the community, in July 2022, the TA-DAAN shop was born: a content e-commerce where already +60 artisans from 8 European countries can sell their products (+300 items ranging from home decor to jewelry).


In addition to e-commerce, the startup aims to be a digital magazine specializing in telling the story of craftsmanship from a contemporary perspective. This unique expertise has so far been recognized by more than 150 brands that have chosen TA-DAAN for its branded content and storytelling service. The startup, in particular, has been responsible for creating sponsored content on its social channels for brands interested in reaching its target audience and especially in being associated with the values of craftsmanship and sustainability. Among them: Lifegate, Michelangelo Foundation, Franco Cologni Foundation, Treedom and Costa Crociere Foundation.


With the funding raised, TA-DAAN aims to accelerate the growth of e-commerce. In addition, it aims to spark a revolution with a twofold social impact : to raise awareness of more conscious consumption among new generations and to contribute to the survival and evolution of crafts in the future.


Investing in TA-DAAN means taking an active part in this revolution.


On the campaign is available the optional Rubrication free for the Investor as the costs are borne by TA-DAAN.


Tax benefits of 30 percent apply on TA-DAAN


TA-DAAN reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.


TA-DAAN is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


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