Showgroup  | Mamacrowd

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Italy's leading marketplace for events, entertainment and entertainment. A 360° community of artists, venues and entertainment operators.

  • 37.000 Regularly registered industry providers (artists, operators and venues)

  • Lifelong founders in the event and entertainment industry and with decades of experience

  • "Bootstrapping" growth: since inception has used only equity capital

  • More than 16,000 events organized in 2022

Waiting for Professional Inv.

Goal min 400 k€

Goal max 1,17 Mln€

Total Collected

600.017 €




4,76 Mln€

Minimum goal

400 k€

Minimum Order

249,9 €

Days left


  • Project
  • Market and Target
  • Business Model
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


Showgroup is the web platform entirely dedicated to the world of show business, events and entertainment, already used by high-caliber personalities. Watch the testimonials in the video and you will understand the importance of this portal for industry professionals.

With Showgroup, those who want to organize an event can-in one simple click-get in touch with the best professionals and operators on the market for free.

Providers (i.e., professionals and venues) are part of 3 macrocategories:

  • Event and entertainment operators: chefs, security, ph, mua, service etc
  • Artists: more than 40 genres including music, dance and entertainment (bands, singers, DJs, dancers, comedians, actors, magicians etc)
  • Event locations: historic mansions, castles, public venues, hotels etc

B2B and B2C users (i.e., people and companies who want to organize events) are divided into 2 categories:

  • Individuals: weddings, birthdays, anniversaries, communions, etc
  • Companies: team building, conventions, meetings, etc

Showgroup allows all users looking for an operator, artist or location for their event to: analyze and choose showcases of professionals and services (through photos, videos, reviews and information) and contact them independently, easily and for free.

Basically, the platform allows people to make their own event, small or large, simplifying the process and halving the time and cost of organization.

The goal is to grow and within 3 to 5 years, expand to Europe as well, guaranteeing security of services to event organizers and becoming a unique and professional showcase for operators.

Why invest in Showgroup? Simple, the entertainment market in which the company fits is growing rapidly . Over the next 10 years, in fact, the world market is expected to double, and Italy to date is the leading country in Europe in the sector (IBISWorld and Statista sources). In 2022, Showgroup's turnover is expected to grow by 100% vs. 2021.

In addition:

  • The company has a solid customer base: artists such as Ale and Franz, Diego Abatantuono, Jerry Calà, Paolo Ruffini, the PanPers, and many other established professionals are already present within the portal
  • Locations such as Garage Italia, Bulgari hotel, Dacia Arena, Maranello, Spazio Kilometro rosso, QC Terme and Villas belonging to FAI are already regularly registered and present within the platform
  • National TV broadcasters are scouting for their programs within (Carlo Conti for his new music program "the Band" and "Italia's got Talent" have searched for artists directly on the platform)

Showgroup wants to continue to grow and expand in Europe, providing secure services to event organizers and becoming a unique and professional showcase for operators . Also backing this growth project is Holding Café de Paris, an international investment vehicle for innovative SMEs and startups, which even before going live with the crowd funding has poured in €200K. The anchor investor investment will enable the platform to improve and keep its customer base solid over the next four months.

Be part of Showgroup's success: invest in the entertainment of the future!

Tax benefits of 30% apply on Showgroup.

Showgroup reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

Optional Rubrication service is available on the Showgroup campaign for a fee.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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