Rockin'1000

A thousand musicians playing together live. Professionals and amateurs from all parts of the world gather to perform in front of thousands and thousands of people. All of this is Rockin'1000, the biggest Rock Band in the world.

Today, it is a global community of over 26.000 musicians from 138 different countries.

It all started with a challenge: to invite the Foo Fighters to play in Cesena. It was enough to assemble a thousand musicians, have them play the most famous song of the Foo Fighters, and shoot a video that went around the world in a few hours (58M views) thanks to the comments of social networks, newspapers, and TV.

From a simple and contagious idea, a startup was born: today is one of the world's most innovative and unique SMEs.

The Thousand have continued to play, meeting in stadiums around the world and performing in front of over 200,000 people in 10 different countries: from the Stade de France in Paris to the Commerzbank Arena in Frankfurt, from the Emirates to Linate Airport in Milan.

"When the call comes in, we make a date: first online and then live. We come from all over the world to look each other in the eyes and play a thousand at a time. Everything else is Rock'n'roll."

The business model is based on the uniqueness of the offer: Rockin'1000 is the only rock band in the world able to play in all countries where there are musicians to offer the unique opportunity to perform in a packed stadium.

A once in a lifetime experience for the musician, a unique show for the promoter, with a real chance to celebrate values such as togetherness and inclusivity.

The Thousand are musicians who come from all over the world: women, men, children, professionals, and amateurs, united by the passion for music and the desire to play together anywhere.

Becoming one of the Thousand is easy: if you are a musician and want to commit to preparing the setlist for a concert, you can join the community. After applying online, you have to pass the selections and propose where to play, perhaps near your home.

All of this is possible thanks to the Rockin'1000 App. Developed internally, it is a technological platform that selects musicians, prepares them musically, and allows them to manage the concert experience.

Rockin'1000 primarily offers two lines of products/services:

• A show for promoters and concert organizers
• Services, engagement activities for community users, and the fanbase on social

An additional strength is brand recognition: through the dissemination of its content and the numbers of subscribers to social channels (548.000 Youtube, 252.000 Facebook, 62.000 Instagram), the brand has had very high visibility and enjoys protection in many countries (EU, USA, Mexico, Australia, Japan, Dubai, Colombia).