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Omnichannel and digitally evolved player in the fruit and vegetable market, with focus on the B2B segment and the creation of one of the first Italian chains of branded greengrocers.
€12.7M expected revenue in 2022 vs €4M in 2021 and €2.1M in 2020
Covers all channels of the fruit and vegetable market: B2B, B2C and Retail
Full team: both business figures and those with strong experience in the fruit and vegetable sector
Monthly breakeven expected by the end of 2022
Goal min 500 k€
Goal max 2 Mln€
ODJ was founded in late 2017 by combining the skills of a traditional "retail wholesaler" (sourcing, product selection and logistics) with successful experiences in the food service industry. To date it is an innovative startup and an omnichannel and digitally evolved player in the Italianfruit and vegetable market, covering all channels.
B2B Channel: Digitizing the fruit and vegetable procurement process for HoReCA
B2C Channel: Bringing "chefs' choice" to people's homes
Retail Channel: Creating one of Italy's first "branded" greengrocer chains
Why an Italian Retail chain:
ODJ service is truly differentiating as it controls the entire value chain supported by digital developments, having all the levers to offer what customers really need:
On L'Orto di Jack 3, 30% tax breaks apply.
L'Orto di Jack 3 is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by Azimut Group and managed by Azimut Libera Impresa SGR SpA
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 87.248,12 fully paid up - Registr. 8, resolution 19002 of 06/08/14