Orapesce

Orapesce is the digital platform that allows you to buy online fresh fish from our seas, already cleaned, and receive it directly to your home throughout the Italian territory, enriching the purchasing experience of the final consumer with multimedia content such as recipes, interviews with chefs and fishermen. Orapesce is the ideal solution for those who are looking for the guarantee to buy fresh fish but do not have the time or the possibility to do it through traditional channels, such as fishmongers or supermarket fish counters.

Orapesce's business model is designed within an Executive MBA class of the MIP Politecnico di Milano: the team, led and inspired by Giacomo Bedetti (twenty years of experience in senior roles related to Business Organization), in just over 1 year has developed the business idea to consolidate about 450 customers with 1.500 orders and a monthly repurchase rate of 25%; Feedaty's certified rating showed a customer satisfaction of 4.9/5, thanks to a high and recognizable fish quality and a customer service very attentive to all needs.

In 2019 Orapesce reached a net turnover of € 75,000, confirming with the purchases of the first 2020 customers the growth potential connected to the wide target of fish consumers already oriented or easily oriented to online purchase. The fresh fish market in Italy is worth about 3 billion Euros and is currently poorly covered by e-commerce players; given the growth trends of the e-commerce channel for the food sector (about 30% per year) Orapesce will be the first mover in the channel in order to acquire in a few years a reputation and a market penetration on which to build its value.

To become the leader in the sale of fresh fish online Orapesce wants to

• develop and implement a massive communication campaign
• complete the offer with additional types of fish and processing as well as complementary foods to fish
• increase delivery days with an integrated logistics service
• extend its presence to the ho.re.ca. channel, where a pilot project has already been launched
• develop an internationalization plan in countries bordering Italy (Austria and Switzerland in particular).