Ricetta Italiana | Mamacrowd

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Innov STARTUP

My cooking box

Food/Beverage

Italian products and recipes exported all over the world. Gourmet cuisine in 22 countries, in the main online stores and for major brands.

Professional Investor

Professional Inv.

Goal min 199,25 k€

Goal max 697,36 k€

Total Collected

533.119 €

Investors

94

Pre-Money

5 Mln€

Minimum goal

199,25 k€

Minimum Order

998,26 €

02.07.2018

Closed


  • Project
  • Product
  • Customer Need
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Team
immagine copertina

Project

In recent years we have seen a real revolution in the world of cooking. The experience of quality food is increasingly becoming a mass phenomenon and the influences of globalization are being felt more decisively. Italian cuisine is becoming more sought after thanks to its typical, quality products and rediscovered raw materials.

The desire to cook Made in Italy is growing: in 2017 13.7 million foreign tourists visited Italy for good food and 24 million Italians attended at least one food and wine event in 2017.

My Cooking Box was born from the idea of spreading the genuineness and goodness of Italian gastronomic culture all over the world, offering a unique product that allows you to cook simple but tasty recipes with the best ingredients of 100% Italian origin, in the right doses to obtain a dish with a guaranteed result.

To date, My Cooking Box has found a great interest from the market: it has recorded an increase in turnover of 460% compared to 2016, exceeding the quota of € 200k. Success recorded also thanks to important partners such as Amazon, Mondadori and Grana Padano.

The foreign market in just 4 months accounted for 11% of the entire turnover. But the biggest success was the positive feedback from buyers and the ongoing negotiations (Harrods, El corte Ingles, Auchan Export, Kroger, Carrefour Morocco, Al Maya [UAE], City Super [Hong Kong], Costwold, Fortnum & Mason, Hider Food, Lakeland).
In 2018, in addition to increasing the distribution of the product abroad, the company will focus on opening the first point of sale exclusively dedicated to the sale and administration of My Cooking Box. This project has attracted the attention of the giant Ernst & Young, which has decided to become a partner in the retail development.

mycookingbox13

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My cooking box

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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