My cooking box

In recent years we have seen a real revolution in the world of cooking. The experience of quality food is increasingly becoming a mass phenomenon and the influences of globalization are being felt more decisively. Italian cuisine is becoming more sought after thanks to its typical, quality products and rediscovered raw materials.

The desire to cook Made in Italy is growing: in 2017 13.7 million foreign tourists visited Italy for good food and 24 million Italians attended at least one food and wine event in 2017.

My Cooking Box was born from the idea of spreading the genuineness and goodness of Italian gastronomic culture all over the world, offering a unique product that allows you to cook simple but tasty recipes with the best ingredients of 100% Italian origin, in the right doses to obtain a dish with a guaranteed result.

To date, My Cooking Box has found a great interest from the market: it has recorded an increase in turnover of 460% compared to 2016, exceeding the quota of € 200k. Success recorded also thanks to important partners such as Amazon, Mondadori and Grana Padano.

The foreign market in just 4 months accounted for 11% of the entire turnover. But the biggest success was the positive feedback from buyers and the ongoing negotiations (Harrods, El corte Ingles, Auchan Export, Kroger, Carrefour Morocco, Al Maya [UAE], City Super [Hong Kong], Costwold, Fortnum & Mason, Hider Food, Lakeland).
In 2018, in addition to increasing the distribution of the product abroad, the company will focus on opening the first point of sale exclusively dedicated to the sale and administration of My Cooking Box. This project has attracted the attention of the giant Ernst & Young, which has decided to become a partner in the retail development.