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Omnichannel and digitally evolved player in the Italian fruit and vegetable market, with focus on the B2B segment and the creation of one of the first Italian chains of branded greengrocers.
4.5 M € turnover expected in 2021, + 100% per year for 3 years
Returned to monthly profit after Covid-19 restrictions
Synergies between the three channels B2B, B2C and Retail
Comprehensive team: both business figures and those with strong experience in the fruit and vegetable sector
Goal min 710,08 k€
Goal max 1,75 Mln€
ODJ was founded at the end of 2017 by combining the skills of a traditional "retail wholesaler" with successful experiences in the restaurant sector. To date, it is an innovative startup and an omnichannel playerand digitally evolved in the Italian market of ortofrutta, covering all channels.
B2B channel: Digitalize the fruit and vegetable provisioning process for the HoReCA
In this sector, digital transformation has not yet begun (the standards are manual paper bills, no reporting and manually managed orders). There is therefore an obvious possibility of disruption.
The ODJ founders have seen the problems with the current model, and have decided to make the supply process more smooth, traceable and transparent, with obvious benefits of efficiency and marginality for both ODJ and its customers.
B2C channel: Bringing the "chef's choice" into people's homes
ODJ differentiates itself by offering quality superior to mass retail and particularities (e.g. purple cabbage) usually distributed in B2B. Generally B2C ecommerce is weighed down by high logistics and customer acquisition costs, resulting in growth achieved at the expense of profitability. The ODJ B2C channel is ancillary and will grow in a balanced and lossless manner, thanks to synergy with B2B and Retail channels.
Retail Channel: Creating one of Italy's first "branded"
The greengrocer is a coded format, but still run as a "mom and pop store". There is a clear possibility of consolidation as happened for other similar businesses (dental clinics, pharmacies). ODJ takes over existing/historical businesses, which it manages in the best possible way thanks to the retail experience of its members. Why an Italian Retail chain:
The ODJ service is really differentiating: playerintegrated that controls the entire value chain supported by digital developments and having all the levers available to deliver what customers really need:
On the L'Orto di Jack 2 campaign an optional Republication service is available for a fee.
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 87.248,12 fully paid up - Registr. 8, resolution 19002 of 06/08/14