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The first digital native brand of men's trousers made in Italy that offers itself to the final customer with an innovative business model and without intermediaries.

  • First brand in Italy of men's trousers that sells directly to the final consumer

  • High quality products made in Italy sold at 50% of the market price

  • 15,000 trousers sold in two years and over 6,500 satisfied customers

  • Global Founders Capital (Rocket Internet) invested in the project

Professional Investor

Professional Inv.

Goal min 600 k€

Goal max 1,1 Mln€

Total Collected

866.113 €




2,99 Mln€

Minimum goal

600 k€

Minimum Order

498,87 €



  • Summary
  • Project
  • Product
  • Customer Need
  • Technology
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


Born in 2017, Lirecento is the first Italian brand of men's trousers with no intermediaries between the production and the final customer, with an ultimate price 50% lower than the market. Digital native, during the COVID - 19 emergency and with the consequent closure of physical stores, it proactively responded to the increase in demand for online sales, recording a growth in turnover obtained through this channel.

More than 15,000 trousers have been sold and 6,500 customers have chosen and remained satisfied with the quality and services of Lirecento. A trust granted also by GFC - Rocket Internet, among the biggest Venture Capital funds in Europe.

On Lirecento campaign is active the Massive Rubrication service. The service is free for the investor as the costs are borne by Lirecento.



Lirecento is a digital native startup that was born out of the need to fill a big gap in the traditional fashion market: to sell high quality men's clothing, made in Italy, but at a price 50% lower than competitors then and now.

How? By using a direct-to-consumer business model, direct sales through only physical stores and e-commerce, which cuts intermediation costs. There is no step, in short, that inflates the prices between the production and the final customer.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


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