The first digital native brand of men's trousers made in Italy that offers itself to the final customer with an innovative business model and without intermediaries.
First brand in Italy of men's trousers that sells directly to the final consumer
High quality products made in Italy sold at 50% of the market price
15,000 trousers sold in two years and over 6,500 satisfied customers
Global Founders Capital (Rocket Internet) invested in the project
Goal min 600 k€
Goal max 1,1 Mln€
Born in 2017, Lirecento is the first Italian brand of men's trousers with no intermediaries between the production and the final customer, with an ultimate price 50% lower than the market. Digital native, during the COVID - 19 emergency and with the consequent closure of physical stores, it proactively responded to the increase in demand for online sales, recording a growth in turnover obtained through this channel.
More than 15,000 trousers have been sold and 6,500 customers have chosen and remained satisfied with the quality and services of Lirecento. A trust granted also by GFC - Rocket Internet, among the biggest Venture Capital funds in Europe.
On Lirecento campaign is active the Massive Rubrication service. The service is free for the investor as the costs are borne by Lirecento.
Lirecento is a digital native startup that was born out of the need to fill a big gap in the traditional fashion market: to sell high quality men's clothing, made in Italy, but at a price 50% lower than competitors then and now.
How? By using a direct-to-consumer business model, direct sales through only physical stores and e-commerce, which cuts intermediation costs. There is no step, in short, that inflates the prices between the production and the final customer.
Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.
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