Lirecento
Fashion
The first digital native brand of men's trousers made in Italy that offers itself to the final customer with an innovative business model and without intermediaries.
First brand in Italy of men's trousers that sells directly to the final consumer
High quality products made in Italy sold at 50% of the market price
15,000 trousers sold in two years and over 6,500 satisfied customers
Global Founders Capital (Rocket Internet) invested in the project
TAX Bonus
Innov STARTUP
SIM
Abstract
Born in 2017, Lirecento is the first Italian brand of men's trousers with no intermediaries between the production and the final customer, with an ultimate price 50% lower than the market. Digital native, during the COVID - 19 emergency and with the consequent closure of physical stores, it proactively responded to the increase in demand for online sales, recording a growth in turnover obtained through this channel.
More than 15,000 trousers have been sold and 6,500 customers have chosen and remained satisfied with the quality and services of Lirecento. A trust granted also by GFC - Rocket Internet, among the biggest Venture Capital funds in Europe.
On Lirecento campaign is active the Massive Rubrication service. The service is free for the investor as the costs are borne by Lirecento.
Project
Lirecento is a digital native startup that was born out of the need to fill a big gap in the traditional fashion market: to sell high quality men's clothing, made in Italy, but at a price 50% lower than competitors then and now.
How? By using a direct-to-consumer business model, direct sales through only physical stores and e-commerce, which cuts intermediation costs. There is no step, in short, that inflates the prices between the production and the final customer.
Lirecento
Fashion
Total funding
866.113 €
Goal min 600k €
Goal max 1,10Mln €
 - https://sketch.com --%3e %3ctitle%3echecked%3c/title%3e %3cdesc%3eCreated with Sketch.%3c/desc%3e %3cg id='💻📐Template' stroke='none' stroke-width='1' fill='none' fill-rule='evenodd'%3e %3cg id='Dettaglio-Progetto_v1' transform='translate(-171.000000, -800.000000)' fill-rule='nonzero'%3e %3cg id='Group-24' transform='translate(172.000000, 801.000000)'%3e %3cg id='checked'%3e %3ccircle id='Oval' stroke='%2338CA98' fill='%23A2EAD1' cx='10' cy='10' r='10'%3e%3c/circle%3e %3cpath d='M15.6442878,5.33204633 L16.5478487,6.22779923 C16.9840504,6.66023166 16.9840504,7.4015444 16.5478487,7.83397683 L10.6890859,13.6181107 C10.6527912,13.6698514 10.6116469,13.7188821 10.5656528,13.7644788 L9.66209199,14.6602317 C9.22589021,15.0926641 8.47811573,15.0926641 8.04191395,14.6602317 L4.08494065,10.7065637 C3.64873887,10.2741313 3.64873887,9.53281853 4.08494065,9.1003861 L4.98850148,8.2046332 C5.42470326,7.77220077 6.17247774,7.77220077 6.60867953,8.2046332 L8.84578932,10.440722 L14.0241098,5.33204633 C14.4603116,4.8996139 15.2080861,4.8996139 15.6442878,5.33204633 Z' id='Combined-Shape' fill='%2338CA98'%3e%3c/path%3e %3c/g%3e %3c/g%3e %3c/g%3e %3c/g%3e %3c/svg%3e "Professional Investor"){kind=small}
Professional Inv.
63 investors
144% Goal min
Min order
498,87 €
Pre-Money
2,99Mln €
Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.
© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023