Lievità

Lievità is a food retail format dedicated to the world of pizza, positioned at the high end of the Fast Casual segment based on the Pizza Gourmet concept.

Born in 2015, it now has 4 stores in Milan and offers an artisanal product, pizza, declined according to its own philosophy, that of Neapolitan gourmet pizza, centered on 3 pillars:

• Lightness and digestibility of the dough thanks to:
• exclusive use of whole grain and semi-integral flours milled purely by stone;
• dough made daily with indirect method (c.Biga");
• long maturation and leavening of the dough (24-48 hours).
• Quality of the ingredients, always fresh and in season, selected from within Italy. These, together with the dough, make it possible to offer a healthy product that becomes a gourmet thanks to the innovation of the recipes.
• Professionalism of the staff, which has grown over the years and now has 35 employees with an average age of 26.

The offer is complete, designed for both lunch and dinner, with a wide selection of wines and craft beers.

The quality of the Lievità product has also been sanctioned by the Guida del Gambero Rosso which awarded Lievità no less than two slices (but is aiming for the third!), and was decreed by the 4 Ristoranti programme by Chef Alessandro Borghese as the best Gourmet Pizza in Milan in 2018.

Customer Needs

The pizza segment is positioned as a sort of good "refuge" for the habits of Italian consumers, even in times of COVID. It is a product that lends itself to both away-from-home and at-home consumption, in the latter case with sales that can be made both online (through third-party or proprietary delivery platforms) and offline (telephone order or take-away).

In more recent times, the focus on sustainability has accelerated further, making consumers even more sensitive in their purchasing decisions towards brands that reflect the values of ethics, respect for the environment, and the enhancement of human capital. Lievità intends to position itself as the first market player in the pizza food retail segment able to respond to these needs, creating value for its customers and employees.

Technologies

Lievità is an innovative SME with a strongly oriented approach to innovation and aldigital, believing them to be fundamental factors in sustaining efficient growth and improved scalability of business.

In addition to having developed a proprietary, registered software that supports staff in standardizing dough preparation, Lievità uses and invests in modern, integrated applications, software and IT systems that increase productivity and effectiveness across the value chain.

Customer and Traction

Lievity in 2020, due to the COVID-19 contingency, recorded a turnover of approx. 1.7M€, closing the balance sheet with a small profit. In 2021, the estimated turnover is more than 2.0M€ with a Group EBITDA of 7%: with the same number of stores, the estimated turnover at full capacity is approximately 3.5M€ with a Group EBITDA of 10%. Over the period 2015-2019, Lievità has recorded average growth rates of50%, Store EBITDA up to30% and sales per store in line with the 2022 Budget.

Lievità has over time recorded significant growth in thedelivery channel, which has led to the signing of an exclusive partnership with one of the leading delivery platforms on the market, which will enable it to sustain development thanks to an extensive presence across the country.

The Lievità campaign features a Republication service free of charge for the'investor as the costs are incurred by Lievità.