Retail chain of electric vehicles for urban electric mobility, with 6 specialized stores in major Italian cities, including 4 in Milan, 1 in Rome and 1 in Turin.
Revenues of 3.7M€ in 2022 (2.75M€ billed net of Ecobonus) and 1,800+ scooters sold, Market Share of 50% in Milan, Italy's leading city on electric
Strong growth in the electric vehicle market both on two wheels (+60% year on year between 2021 and 2022), and on four wheels due to expansion into Electric Minicars
Team with strong experience in technology retail and electric mobility sector
Important strategic relationships with European and global vehicle and accessory manufacturers
Goal min 200 k€
Goal max 1.000 k€
L-ETRIK is a brand of the company Metamobility Tech Srl, an innovative startup operating in the retail sector since 2019, with 6 stores under its belt between Milan, Rome and Turin, in which the brands NIU Store Italia and Milano Elettrica have been combined, proposing itself as a real chain for the sale of electric vehicles for urban electric mobility.
With L-ETRIK, Metamobility aims to become the main commercial hub for the sale and distribution of premium electric vehicles in Italy and Europe, thanks also to its numerous partnerships and territorial exclusives with leading premium electric mobility brands, such as NIU, Yadea, Silence and Horwin. The company ended 2022 with revenues of 3.7M€* (2.75M€ invoiced net of Ecobonus), positive EBITDA and about 1,800** scooters sold.
Urban two-wheeled mobility is becoming increasingly electric, and the 30% annual increase in registrations of electric vehicles in Italy also testifies to this (Source: ANCMA - National Association of Bicycle, Motorcycle and Accessory Manufacturers). Local authorities and governments are promoting stricter rules for "traditional" motorcycles and incentives such as the Ecobonus to encourage the adoption of zero-emission vehicles. In addition, the ACEM (International Association of Motorcycle Manufacturers) has launched Vision 20 30+ (source: Vision2030+ | ACEM), a series of provisions and future plans aimed at increasingly encouraging electric mobility.
L-ETRIK, starting in 2024, intends to complement its current retail business with the import and direct distribution of new brands not yet present in Italy, providing territorial exclusivity and B2B distribution to retailers and subdistributors as well. In this way, the company wants to secure higher margins and a more widespread distribution network.
In addition to the B2B channel and the opening of new direct outlets in some of the main Italian cities, Bologna and Florence, L-ETRIK aims to consolidate its market leadership position with the introduction of new product categories within the stores: first and foremost, electric minicars, defined as the future of urban mobility and expected to have exponential sales growth starting in the coming months.
Driving the company's growth is an international management team with a strong background of experience in the commercial sector and specifically in retail and the import and distribution of technology products.
You just have to get on the L-ETRIK saddle and invest in the future of European e-mobility!
*Total revenues of Metamobility Tech Srl and Milano Elettrica Srl, merged as of May 2023 into Metamobility Tech Srl, considering the value of the Ecobonus (net of the 2.75M€ bonus). There are no intercompany costs between the companies.
** Figures include annual sales results of Metamobility Tech S.r.l. and its two former subsidiaries Milano Elettrica S.r.l. (50.1% owned) and Sunra EV Italia S.r.l. (40% owned from January 24, 2022 to December 23, 2023).
On L-ETRIK, 30% tax benefits apply.
L-ETRIK reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.
Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.
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