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Kippy is the first "smartphone" for pets that allows owners to control their movements, monitor their physical activity and health and share moments spent together.
€2.4M of sales in 2020, with 25K products sold
Revolutionary cat product launched in Q4 2021
Connection with the owner's smartphone without distance limits
Over 27K active users, growing steadily for over nine months
Goal min 1,1 Mln€
Goal max 2 Mln€
Kippy offers its users a product and a service to take care of their pets in a simple and complete way, creating a real pet smartphone.
Today, dogs suffer from problems that are closely linked to the increasingly sedentary lifestyle of their owners: the lack of adequate physical activity leads to weight and heart problems, as well as compromising their physical fitness.
Moreover, pets often get lost and in many cases are never found again.
Kippy EVO is a small and lightweight device, which attaches to the collar and does not bother the animal wearing it.
The advantages are enormous:
This device is the result of a long process of research and development, technologically placed at the highest end of the market for all the main features: reception, networks, accuracy, battery life, bluetooth and WiFi integration. Today, Kippy EVO is a tool that can change the relationship between human and pet, making it more virtuous, at the cost of a small monthly subscription.
The integrated social network also fits perfectly with the idea of targeting more and more direct users, as it nurtures a sense of belonging to a community and allows you to share the moments spent with your dog or cat with other enthusiasts.
The launch of the Kippy Cat product at the end of 2021 will further expand the user base, extending it to the many cat owners who want a tool tailored to the specific needs of these beautiful animals.
Improvements to the product and the decision to sell it primarily B2C on direct channels have led to strong traction, with the number of activations growing steadily month on month.
Subscriptions from direct users generatedover €450,000 inH1 2021, compared to €159,000 in the first six months of 2020; while online sales brought in revenues of €280,000 compared to €96,000 last year. Today there are over 27,000 active users, of which 13,000 are direct(+35% since the beginning of the year).
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 87.248,12 fully paid up - Registr. 8, resolution 19002 of 06/08/14