The first exclusive platform for buying and selling luxury properties using the auction method, dedicated to individuals, companies and real estate agents.
The platform unites thousands of already operational professionals in digital
Luxury and high-spending customer segment
Auction ensures pre-defined timeframe, transparency and impartiality in buying and selling, maximizing market value
The potential market for fine real estate is valued at €1,310 billion, 24.5 percent of Italy's total value
Goal min 80 k€
Goal max 250 k€
The best luxury goods are sold through auction, from yachts to art to classic cars.
INOM applies the same mechanism on luxury real estate by providing individuals, corporations and real estate agents with the first exclusive platform dedicated to buying and selling real estate through the auction method and supports clients on a strategic and targeted marketing path to optimize the sale.
Thousands of luxury real estate transactions are completed each year, and demand is constantly growing. But how does buying and selling take place today?
On the one hand, there are properties sold with difficulty due to an unattended presentation, lack of events and experiences to enhance their value, and a market valuation that is too subjective because they are unique pieces that often have no terms of comparison. The consequence is a prolonged stay on the market, which leads to a negative perception and devaluation. On the other hand, there are properties that are sold quickly, but without garnering maximum interest: the sale is limited to the internal management of those in charge, and there is no opportunity for all interested parties to be able to make the visit or bid. Thus, one witnesses a sale that does not optimize the price of the property.
Basically, the luxury real estate market is poorly digitized, opaque, and uses outdated marketing.
From these critical issues comes the INOM project that introduces the auction mechanism to the luxury real estate market.
The auction, in fact, attracts for the starting price, allows for a defined time of sale and to channel all interested parties in the same time window: this maximizes the value of the property on the market, avoiding the classic stalemate of the sale that always leads to its devaluation.
With the funding raised, a platform with proprietary algorithms will be completed that will be able to offer all services and content to those who wish to participate in the auction, even from the other side of the world.
In addition to purchasing, the platform will give the seller and his or her real estate agent the opportunity to bid their property for sale through auction.
INOM will work alongside the platform to develop strategic and targeted marketing to enhance the value of the property and lifestyle through digital content, events, and visits designed to attract a large number of interested parties.
The auction itself may be participated in online or in-person at an exclusive event.
The property types featured on the platform will be the result of careful selection in accordance with high quality standards.
INOM brings together winning ideas, creating a totally innovative path to selling and buying a property, ensuring a better outcome for seller and buyer.
The project is promoted by a team of real estate and auction experts who, drawing on their experience over the years, have combined their skills to create an exclusive project.
On the INOM Luxury Auctions campaign is available the optional Rubrication free for the Investor as the costs are borne by INOM Luxury Auctions.
Tax benefits of 30% apply on the campaign.
INOM reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 87.248,12 fully paid up - Registr. 8, resolution 19002 of 06/08/14