Immobiliallasta.it

Immobiliallasta.it is the proptech scaleup that allows people to buy their dream home at auction, at half the price. Now it is ready to ride one of the biggest changes in the housing market.

After 15 years of interest rates between 0 and 1 percent, a new era is underway: for the first time in 20 years, rates have risen to 4.5 percent, and this is changing the way Italians look for and buy homes.

Italians consider a home a primary asset to buy, and 45% do so by taking out a mortgage, but starting this year they will no longer be able to access it easily. If last year a family could afford a mortgage of €300,000, today the bank will only give them €180,000. Because of this, it will be more difficult to buy a house through traditional methods.

Where can they find a house at a price they can afford?

The data say in auctions, where a property costs about half as much. The problem is that traditional portals are not suitable for making auctions accessible to anyone, because the search takes hours and hours and reading technical documents, without offering any guarantee on the property.

Immobiliallasta.it is one of the first specialized real estate auction portals developed around the real needs of home seekers. With intuitive navigation and immediately available and controlled information, it halves the search time from 4 hours to a few clicks, guaranteeing the purchase. To do this, it has developed 80 software and applications, integrating them with the latest artificial intelligence systems. This has enabled the company to scale quickly:

• +40x of properties on the platform
• +1,000% organic traffic
• +400% Leads from Immobiliallasta.it

Turnover from 2021 to date is € 4.4 Mln, with 247% growth in the last 3 budgets. Between January 2021 and June 2023, 8,184 auction properties were managed by the platform, with a transacted value of € 200 Mln. In the following 3 months, the number of properties grew 40x thanks to AI.

Immobiliallasta.it wants to invest in changing the real estate market and empowering people to buy homes at the price they can afford. The funds will be used for:

• Technological development and artificial intelligence, to increasingly improve the search for properties at auction and the quality of listings, photos and information
• Marketing activities to grow and increase brand awareness, with online performance and mainstream campaigns, all the way to television!

Immobiliallasta.it is part of the Reviva ecosystem, the fintech real estate scaleup that solves the problem of homes at auction that go vacant. Some of the industry's biggest players, with billions in revenue, work with Reviva. By investing now, you become a partner in the whole ecosystem. In the 2021 seed round, €550k was raised from some of the biggest names in finance and real estate. Now the company also opens its doors to private investors who want to rewrite the pages of the Italian real estate market.

Tax benefits of 30% apply on Immobiliallasta.it.

Immobiliallasta.it reserves the right of "liquidation preference" to all investors who join the campaign, who will therefore be reimbursed first in case of exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

On the campaign is available the optional Rubrication free of charge for the Investor as the costs are borne by Immobiliallasta.it.

This is a marketing communication. Equity crowdfunding investments are high-risk and could result in full or partial loss of invested capital. Please read the sheet containing key information about the investment before joining.