Hinelson | Mamacrowd

TAX Bonus

Innov SME





HiNelson is the player that, through an omnichannel strategy, is revolutionizing the way people buy boating and sport fishing products.

  • €2.5M in sales expected in 2022 with 25,000 orders generated (+67% vs 2021)

  • Strongly loyal clientele with more than 35,000 recurring and high-spending customers

  • Omnichannel business model: e-commerce + new store in Milan

  • Highly fragmented European market with lack of a clear leader

Professional Investor

Professional Inv.

Goal min 1.000 k€

Goal max 2,2 Mln€

Total Collected

2,0 Mln€




7,25 Mln€

Minimum goal

1.000 k€

Minimum Order

497,64 €



  • Project
  • Market and Target
  • Business Model
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


For hundreds of thousands of boaters and sport fishermen, shopping online and offline for boat accessories and components is still an experience with a '90s flavor.

HiNelson 's mission is to bring boating into the new millennium by offering its customers an excellent shopping experience, the best content and products on the market at competitive prices.

Founded in 2018 by a team of industry professionals, HiNelson is currently theB2C boating and sport fishinge-commerce with a user base of more than 60,000 boat owners with over 50,000 products in its catalog.

But today HiNelson is no longer just online: on June 22, 2022, the first of nine stores the company plans to open by 2025 was inaugurated . A place where people will be able to receive advice, touch products with their hands, or simply become part of a community of enthusiasts.

Thanks to theHiNelson Academy, thousands of boaters and enthusiasts every day read articles, interact on the blog and play videos (+7.5M minutes viewed) with original and exclusive content on the world of boating and sport fishing.

With €2.5M in budgeted sales in 2022, HiNelson wants to make its way into the boating accessories and components market, which is valued at €8.3B in Europe. By gaining market share, the goal is to reach over €30M in sales in 2027 .

The company's expansion and growth process has been supported by a pool of business angels who have invested more than €1.5M in the project.

Thanks to the new funding round on Mamacrowd, the Company wants to become the online and offline reference point in Europe for all sea enthusiasts.

Investing in HiNelson therefore means taking part in changing an entire industry!

Available on the HiNelson campaign is the optional Rubrication free for the Investor as the costs are borne by HiNelson.

30% tax breaks apply on HiNelson .

HiNelson reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

HiNelson is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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