mamacrowd-logo
InvestRaiseFund&CrowdGuideNews
LoginSign up
HiNelson
Hinelson | Mamacrowd

HiNelson

Retail

HiNelson is the player that, through an omnichannel strategy, is revolutionizing the way people buy boating and sport fishing products.

  • €2.5M in sales expected in 2022 with 25,000 orders generated (+67% vs 2021)

  • Strongly loyal clientele with more than 35,000 recurring and high-spending customers

  • Omnichannel business model: e-commerce + new store in Milan

  • Highly fragmented European market with lack of a clear leader

TAX Bonus

Innov SME

SIM

LP

    Project
    Team and Shareholders
    Market and Target
    Business Model
    Financial projections
    Use of funds
    Rewards for Investors
immagine copertina
The content of this page has been translated automatically

Project

For hundreds of thousands of boaters and sport fishermen, shopping online and offline for boat accessories and components is still an experience with a '90s flavor.

 

HiNelson 's mission is to bring boating into the new millennium by offering its customers an excellent shopping experience, the best content and products on the market at competitive prices.

 

Founded in 2018 by a team of industry professionals, HiNelson is currently theB2C boating and sport fishinge-commerce with a user base of more than 60,000 boat owners with over 50,000 products in its catalog.

 

But today HiNelson is no longer just online: on June 22, 2022, the first of nine stores the company plans to open by 2025 was inaugurated . A place where people will be able to receive advice, touch products with their hands, or simply become part of a community of enthusiasts.

 

Thanks to theHiNelson Academy, thousands of boaters and enthusiasts every day read articles, interact on the blog and play videos (+7.5M minutes viewed) with original and exclusive content on the world of boating and sport fishing.

 

With €2.5M in budgeted sales in 2022, HiNelson wants to make its way into the boating accessories and components market, which is valued at €8.3B in Europe. By gaining market share, the goal is to reach over €30M in sales in 2027 .

 

The company's expansion and growth process has been supported by a pool of business angels who have invested more than €1.5M in the project.

Thanks to the new funding round on Mamacrowd, the Company wants to become the online and offline reference point in Europe for all sea enthusiasts.

 

Investing in HiNelson therefore means taking part in changing an entire industry!

 

Available on the HiNelson campaign is the optional Rubrication free for the Investor as the costs are borne by HiNelson.

 

30% tax breaks apply on HiNelson .

 

HiNelson reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

 

HiNelson is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.

20221004131025_b3c71779_HiNelson%20-%20Pitch%20per%20Campagna%20-%20PROVA_page-0025

Want to find out more about this project?

Register or log in, if you already have an account, to view all information in detail

Sign up
Login

HiNelson

Retail

Closed 29/11/2022
funded

Total funding

2.048.714 €

Goal min 1.000k €

Goal max 2,20Mln €

Professional Investor

Professional Inv.


107 investors

205% Goal min


Min order

497,64 €


Pre-Money

7,25Mln €

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.
mamacrowd-logo

About us

Who we are

Press

Power User program

News

Carrers

Company informations

Real Estate Statistics

Crowdfunding services

Guide for the investor

Crowdfunding services

Investment costs

Risk warning

Alternative allowance regime

Tax benefits

Arbitrator for financial disputes

Dematerialized system

Trust company header service

Support

How to start

FAQ

Contacts

Terms & Conditions

Power User Terms & Conditions

Privacy Policy

Cookies Policy

Recovery Policy

Conflicts of Interest Policy

Handle Cookies

Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.

 

© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023

  • Italiano

  • English

    Invest
      Invest in Startup/PMI and real estate projects
      Investor guide

    Raise
      Candidate a project

  • Italiano

  • English

Let us get to know you better

Mamacrowd and partners operate globally and can, upon acquiring your consent through the "Accept all", "Accept only necessary" or "Set preferences" commands, use cookies for statistical, advertising and also profiling purposes, own or third-party, to modulate the provision of the service in a personalized way and in line with your preferences.
In case of refusal we will only use the necessary cookies. For more information, read our Cookies Policy

Set preferences
Accept only necessary