Fratelli Desideri

Fratelli Desideri is the first Food Tech Company to launch Haute Cuisine Meal Kits with iconic recipes from Italy's greatest Star Chefs on the Italian market in 2018. 46 Michelin stars for a total of 18 starred chefs partner in the project, including Bartolini, Cannavacciuolo, Cracco and Marchesi.

With the mission of making Haute Cuisine democratic, the company brings the masterpieces of starred restaurants to the world of home cooking and the informal intimacy of Italians' homes. The priceless cultural gastronomic heritage of Italy, with its products of excellence, techniques and know-how of contemporary Chefs, finally becomes accessible to all enthusiasts, without barriers of high prices and dress code.

Each package includes the full line of ingredients, in the right amounts, with the Chef's Digital Master Class: cooking has never been so easy and fun. No more thinking about shopping, no food waste, saving time and money.

Fratelli Desideri is also the first meal kit company to have developed strong know-how in the use of cryo-drying, a high-tech aerospace-derived process that allows fresh raw materials to be stored at room temperature for many months naturally, without the use of preservatives. This technology brings unique competitive advantages:

• Economical and simplified logistics (no need for cold chain)
• Centralized production in Italy with potentially global distribution
• Marketing on all sales channels (Online/Offline) thanks to a shelf life of up to 24 months

Thanks to cryo-drying, the company has also entered the Healthy food segment, launching "The Detox Suite" a 3-day dietary program for body purification based on fruit and vegetable creams. Driven by the success of the product, it acquires an international patent to make gourmet food supplements based on pure whey protein and expand its offerings in this area.

In 2020, it becomes the world's first licensee of the MasterChef brand for Mystery Boxes , and in 2024, thanks to an agreement with MasterChef North America, it will open sales in the U.S., a dominant market with a strong demand toward made-in-Italy cuisine and the MasterChef brand.

Many top brands have chosen Fratelli Desideri for strategic branding activities, including Gruppo S. Pellegrino, Riso Acquerello, Pastificio Garofalo, Miele, Ferrari Lunelli, Cantine Frescobaldi, and Pastificio Massimo Zero.

In 2023 it signed an exclusive agreement to sell products in China, with a first order already formalized.

In December 2023 it opened its second food lounge at T1 at Milan Malpensa Airport: customers will be able to experience in one place a culinary journey through the dishes of the greatest starred restaurants.

In 2022 the company sold about 40 thousand meal kits with revenues of about 1.5M€. In 2023, revenues increased to about 1.8M€ (+20%), of which the online channel weighs 64% and B2B 36%, with over 45 thousand products sold . Online sales grew 34% over 2022, with an AOV (average cart value) of 78€, a CAC (customer acquisition cost) of 22€, +13,700 new customers, and 34% growth in returning customers.

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Fratelli Desideri reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in case of exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

Tax benefits of 30% apply on Fratelli Desideri

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