Fratelli Desideri

Fratelli Desideri is the first Food Tech Company to launch Haute Cuisine Meal Kits with the iconic recipes of Italy's greatest starred chefs on the Italian market in 2018. 46 Michelin stars for a total of 18 starred chefs partner in the project, including Bartolini, Cannavacciuolo, Cracco and Marchesi.

The company is revolutionizing the world of home cooking, bringing the masterpieces of starred restaurants into the informal intimacy of Italians' homes by cutting down on waste and consumption, zeroing in on shopping time and speeding up preparation.

Each package includes the full line of ingredients, in the right amounts, with the Chef's Digital Master Class: cooking has never been so easy and fun!

Fratelli Desideri has developed a strong know-how in the use of cryo-drying, a high-tech aerospace-derived process that allows fresh raw materials to be stored naturally at room temperature for many months without the use of preservatives. This technology brings a number of unique competitive advantages on the production cycle and logistics.

In 2020, in just two years it became the world's first licensee of the MasterChef brand on a food product (Mystery Box), and in 2024, thanks to an agreement with MasterChef USA, it will open sales in the U.S., a dominant market with strong demand toward made-in-Italy cuisine and the MasterChef brand.

In 2022 the company sold 40 thousand meal kits with revenues of about 1.5M€ and expects 2023 revenues of +2M€ (+40%) of which online channel (61%), B2B (49%).

In 2023 it signs an exclusive agreement to sell products in China and acquires an international patent to make gourmet food supplements based on pure whey protein.

In December 2023, it will open its second "gourmet food lounge" at T1 Milan Malpensa Airport, where customers can taste dishes from top starred restaurants in one place.

Investing in Fratelli Desideri now, just before the launch in the U.S., is ideal timing: the product was designed from the beginning for this market, from which a strong acceleration in revenues is expected.