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Fidovet
Fidovet | Mamacrowd

Fidovet

Pet Care

Makes ice cream, meals and snacks for dogs in an artisanal way, with human grade ingredients and no need for refrigeration. It already sells in Italy and 15 other countries

  • Range of handcrafted and wholesome products, including dog ice cream

  • Long shelf-life and no refrigeration: ideal for retail and export channel

  • Presence in Italy and 15 other countries (60% turnover 2023 comes from abroad)

  • 2023 turnover of 320k€ and awarded with "Quality Award" 2023 and 2024

SME

LP

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immagine copertina
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Project

Fidovet's mission is to create dog products that are unique on the market because they are obtained by combining innovation with artisanal processing, the result of Italian food know-how and excellence.

With this in mind, it has developed three unique flagship products: ice cream, yogurt and dessert (patent pending) that disregard the cold chain and ensure a shelf-life of 18 months, characteristics that make them suitable for B2B distribution, both domestic and international.

Fidovet has also developed a fresh meal in different variants that, thanks to 22 processing and cooking protocols, allows the use of "human grade" raw materials and the preservation of natural and authentic flavors and aromas, without the addition of preservatives and appetizers.

Since 2023, the new ownership (UR Srl) has relaunched Fidovet products in the Italian market through a network of 18 agents, and exported them to 14 European countries and Japan, with a total turnover of 320 thousand euros (60 percent abroad). A distribution contract with the Italian chain "Giulius Pet Shop" has recently been added and, at the beginning of 2024, further agreements with two major petshop chains in Eastern Europe.

The company has structured itself to establish itself internationally by leveraging its flagship products and also thanks to the entry of Fabrizio Spena, former export manager of some of the largest global petfood companies.

In addition, to deseasonalize sales and complete the range, it will launch a dry product (with outsourced production) and a wet product for cats, enriched with the patented CEC (Chlorella, Echinacea, Turmeric) treatment that strengthens the immune system.

Capital raising is aimed on the one hand to support investment in production capacity and on the other hand to finance working capital (stocks and supplies).

Fidovet reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference stated in the bylaws). All conditions are published in the bylaws found in the Documents section.

This is a marketing communication. Equity crowdfunding investments are high-risk and could result in total or partial loss of invested capital. Please read the sheet containing key investment information before joining.

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Fidovet

Pet Care

Closed 22/05/2024
funded

Total funding

248.278 €

Goal min 200k €

Goal max 500k €

38 investors

124% Goal min


Min order

499,22 €


Pre-Money

1,20Mln €

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.
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Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.

 

© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023

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