Fessura

FESSURA is an innovative SME from the Marche region that manufactures and distributes design and technology sneakers at an international level. It was born in 2013 from the entrepreneurial spirit of the Vecchiola brothers who, strengthened by the family footwear tradition, have combined history and innovation to create asolid company, with more than 250 thousand pairs of shoes sold worldwide, focusing on design, technology, comfort and respect for the environment.

FESSURA is divided between the central office in the footwear district of Marche, the subsidiary in Hong Kong and the operating office in China and sells mainly through a solid base of multi-brand stores, mono-brand boutiques and e-commerce.

In the last 4 years it has had a revenue growth of +26% per year, reaching in 2019 a turnover of 2.5M, EBITDA of +370K€ and profit of +105K€. In 2020 the company showed resilience and solidity. Despite a drop in volumes due to the pandemic in line with the footwear sector, it still maintained a positive EBITDA: +170K with 1.6M€ in revenues. Also in 2020, it closed a co-branding licensing agreement with PEPSI to create a limited sneaker collection and carried out a co-marketing deal with FITBIT to test a physical activity tracking app.