Fareke

Marketplace

Marketplace dedicated to the paint industry, for online sales aimed at color and light construction professionals

Founding team with long experience in the paint and building materials industry
Business model transition from e-commerce to marketplace, higher-margin
379k active users in the marketplace in 2024 (+47% vs 2023)

STARTUP

Project

Team and Shareholders

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Project

Fareke was born from the Gementi family 's decades of experience in the paint and building materials industry. After founding and selling two networks of outlets to multinationals, Mario Gementi and his son Gabriele sensed in 2019 that the market, traditionally artisanal and poorly digitized, was ready for a breakthrough. The idea was born from a simple episode: observing how new generations buy all kinds of products online, they understood that even a painter or artisan would soon want to order paints and materials from their smartphone.

Hence Fareke took shape: a platform that combines e-commerce and communication, designed to enhance local retailers and offer professionals and individuals a one-stop shop for buying building materials, paints and tools.

Today, the marketplace engages hundreds of manufacturers and retailers, simplifying sales and logistics management through an integrated system that makes it easy to pack, ship, and receive. After years of organic growth and operational testing, Fareke aims to consolidate its position in Italy and expand in Europe, bringing the world of color and construction into the new digital age.

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Fareke

Marketplace

Coming Soon

Investors who become Early Bird during the "coming soon" period will be entitled to exclusive rewards. To qualify for Early Bird benefits, an investment order must be placed within the first 7 days of the campaign.

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. Mamacrowd does not carry out specific assessments on the actual entitlement to the tax benefits indicated. The published information derives solely from the declarations provided by the offering company. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.

© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023