Family Nation S.R.L. | Mamacrowd

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Innov SME

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Family Nation


The e-commerce dedicated to children and new parents with the best products on a global scale: clothing, accessories and games.

Professional Investor

Professional Inv.

Goal min 80 k€

Goal max 400 k€

53 Investments

514.104 €

53 Paid

399.892 €

Minimum goal

80 k€

Minimum Order

498,67 €


3 Mln€




English version

Family Nation is an innovative e-commerce of baby and maternity products carefully selected for quality, design and sustainability. Family Nation's mission is simple: to offer every parent and every family, especially first-timers, the right products and information to make their lives easier, serene and sustainable.

Family Nation grew 120% in 2017 and this year surpassed break even, positioning itself as a leader in the market for quality early childhood products in Italy. Family Nation already sells to customers in 47 countries and 450 stores in Italy.

Thanks to its unique positioning, Family Nation stands out not only as a successful e-commerce, but also as a real reference point for parents looking for a modern and sustainable lifestyle.

Family Nation was founded by Emilia Mugnai and Aidan Cox, who worked for over 10 years with the United Nations in Asia and who lead a strong and determined team with international vision and capabilities, with consolidated experience in management, marketing, UX, Asia and advanced research, able to create strategic partnerships.

Family Nation is an Innovative SME associated with the Nana Bianca Digital Incubator in Florence.

We are looking for an investment to consolidate the strong growth and expand on foreign markets, in particular the Chinese market. We are looking for a partnership with investors who share our vision and enthusiasm and are happy to share their experience and know-how.
Family Nation has been identified as the 'new Yoox' in the children's sector by Il Sole 24 Ore.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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