Digital Wines  | Mamacrowd

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E-commerce specialized in the sale of wines and spirits. It was born in 2019 and is already among the main Italian players in the sector.

  • Turnover 2019: €200,000 - Expected turnover 2020: €2,600,000

  • 99.3% positive reviews out of more than 3,700 certified reviews

  • Closed first part of the round for a total of 425k € at the same pre-money valuation

Professional Investor

Professional Inv.

Goal min 49,99 k€

OVERFUNDING New goal max: 999,75 k€

Total Collected

1,1 Mln€




8,22 Mln€

Minimum goal

49,99 k€

Minimum Order

247,5 €



  • Summary
  • Product
  • Customer Need
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina

Summary is an e-commerce specialized in the online sale of Italian wines, champagnes and spirits throughout the country and represents the ideal solution for millions of lovers of quality labels.

Itoperates in a market that globally consumes about 245 million hectoliters of wine each year and in the world's leading nation for quality and quantity, where 38 liters are consumed annually per capita (on 60 million inhabitants). A market whose consumer value is around 13 billion euros and the propensity to buy online, also for wine, is growing increasingly rapidly (source OIV 2019 and ISMEA 2019).

Launched in July 2019, in less than a year and a half has achieved a prominent position that places it among the main Italian players in the sector, without receiving any external investment. The founding members represent an example of excellent synergy between those who have been working in the wine trade for more than 50 years, taking advantage of solid and long-lasting business relationships with suppliers, wineries and distributors, and those who come from the ICT/Digital world, with 30 years of experience in top roles in numerous successful companies and exits., with about 1,500 labels handled, to which about 100 are added every month, and thanks to its efficient internal logistics, which managed picking & packing of more than 35,000 packages, will close 2020, only a year and a half after its launch, with an expected turnover of about € 2,600, 000 compared to € 200,000 in the second half of 2019. already represents a well-known brand among the great Italian wine lovers: it has collected more than 3,800 certified reviews with the highest percentage of satisfied customers in the sector (99.3% source Feedaty) and wants to quickly establish itself among the most important brands at European level, by means of a clear and measurable development plan.

In the weeks preceding the opening of the crowdfunding campaign, it quickly raised € 425,000, with the same valuation offered here in the campaign, from a group of business angels who are very experienced and attentive to the dynamics of this market.

With the capital raised, the company intends to:

- increase marketing investments to grow even faster

- accelerate development in foreign markets

- further invest in logistics processes

- rapidly increase the number of products on sale

- complete the development of the horeca section, dedicated to operators in the sector.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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