DIY Group | Mamacrowd

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The e-commerce platform of reference for creative DIY that aims to close 2019 with a turnover of one million euros and EBITDA at 19%.

  • After two years of activity: 2019 expected turnover of about 1 M€ (+42% vs 2018).

  • EBITDA at 17% in 2018 and 19% expected in 2019

  • One of the top players in Italy and soon to open up to the international market

Professional Investor

Professional Inv.

Goal min 98,73 k€

Goal max 296,2 k€

Total Collected

105.041 €




3,95 Mln€

Minimum goal

98,73 k€

Minimum Order

249,64 €



  • Project
  • Product
  • Customer Need
  • Technology
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Team
immagine copertina


Dooitu was born from the passion for do-it-yourself with the precise aim of quickly becoming the e-commerce platform of reference for fans of creative do-it-yourself (DIY). Thanks also to the innovative vertical business model, in just two years we have positioned ourselves among the top players in the Italian market, with a turnover of 702 thousand euros in 2018, and we aim to close 2019 with a turnover of 1 million euros and an EBITDA of 19%.

There is no single platform where supply and demand can meet and satisfy the needs of creative enthusiasts looking for original products and ideas with different manual techniques. Generalist e-commerce companies have difficulty in entering this niche but booming market, with a very high rate of customer loyalty. We want to grow and become a point of reference not only nationally, but also internationally, reaching the target of 20 million in turnover in the next five years, offering innovative products and solutions.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


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