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Dog Heroes

Pet Care

The online subscription service of fresh dog food, researched by veterinary nutrition experts, prepared with natural ingredients, custom portioned and delivered to your door.

  • First nationwide fresh pet food delivery service

  • Dog food market worth 10B€ in Europe and 1.2B€ in Italy

  • 1,800 dogs served with almost 110,000 portions in the first 16 months of activity

  • First quarter 2021 revenues almost equal to full 2020 revenues

Professional Investor

Professional Inv.

Goal min 300 k€

OVERFUNDING New goal max: 700 k€

Total Collected

647.999 €




4 Mln€

Minimum goal

300 k€

Minimum Order

499,2 €



  • Summary
  • Product
  • Customer Need
  • Technology
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


APRIL 2021 UPDATE: In the first quarter of 2021, Dog Heroes reports revenues nearly equal to the entire 2020. Revenues are increasing month after month, as evidenced by the +31% in March compared to the previous month.

Dog Heroes is an innovative startup that was founded with a clear goal: to overturn the traditionalcanons of dog food, bringing in all the bowls of Italy the diet of fresh food tailored and studied by veterinarians experienced in nutrition to make the lives of our dogs happier and healthier. Recent researches show how a home-made diet can make the life of our four-legged friends longer.

In the first year of activity, the company has tested the business model on the national territory finding a growing and widespread interest. Dog Heroes has already served more than 1,500 dogs delivering over 80,000 portions of healthy and natural food. The first financial year (2020) closed with a turnover of €127k and an average growth in revenues of over 30% month on month. In February, the startup expects to reach €33k in monthly revenue, a projected annual run rate of around €400k.

Dog Heroes has decided to launch an equity crowdfunding campaign because it strongly believes in the contribution that each individual investor can make directly by spreading the principles of the company with family, friends and their network, acting as a real catalyst for the development of the business.

If you are planning to invest in a company with the ambition to strongly innovate this market, or if as a dog owner you share our values and think there is a need for change, support the Dog Heroes project on Mamacrowd!

On the Dog Heroes campaign is mandatory the Massive Rubrication service for all membership amounts lower than 24.997,44€. The service is offered at no additional cost to the investor.


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Dog Heroes

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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