Deesup | Mamacrowd

TAX Bonus



LVenture Group



The online marketplace for buying and selling iconic and selected second-hand furniture items, according to the circular economy principle.

  • Innovation for the furniture sector by making reuse the new model of consumption

  • International community of 20K design lovers, with over 1000 vendors and 100 partners on board

  • 557K € of transacted business (GMV) in 2020, tripling the 2019 result and shipping to over 30 countries. GMV 2020 has already been exceeded in the first 7 months of 2021.

  • Used furniture market growing, estimated to be over $16B by 2025

Professional Investor

Professional Inv.

Goal min 600 k€

Goal max 903 k€

Total Collected

799.964 €




5 Mln€

Minimum goal

600 k€

Minimum Order

3 k€



  • Project
  • Market and Target
  • Business Model
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


Riding the Resale Boom, an established trend in the fashion industry, Deesup is revolutionizing the model of consumption in high-end furniture. It is estimated that the used furniture market will be worth over 16B $ by 2025 and Deesup, through the campaign of collection on Mamacrowd, is preparing to become the reference player in Europe.

Deesup is the online marketplace to sell and buy design furniture in a safe and guaranteed way. Outlet pieces from exhibitions or returned from photo shoots, but also discontinued icons from private sellers. Careful selection, the ethical value of reuse and passion for design are the values that guide the project. The idea stems from the desire to create a channel aimed at enhancing the value of authentic second-hand design, exploiting the principle of circular economy for a more sustainable planet.

The founders, guided by their passion for design, have set themselves the goal of bringing innovation to a sector that is still traditional and making a sustainable contribution. Valentina Cerolini, CEO & co-founder, former Groupon manager, Bocconi degree and International MBA (IE Business School). Daniele Ena, COO & co-founder, has a long experience in Eni and a degree in Business Administration from Bocconi. Today the team is composed of 14 people with transversal skills, all believing in the innovative reuse of design and the value of sustainability.

In recent years growth has been sustained. During 2020 the turnover tripled compared to the previous year, the average cart went from 530 to 810 € and the company shipped to over 30 countries (not only European), about 60% of the turnover was generated outside Italy. In the first 7 months of 2021 (January-July) the startup reached the transacted of the whole 2020, with a further increase of the average cart, which stood at € 905 in the first 6 months of 2021.

On the Deesup campaign is active the Massive Rubrication service. The service is free for the investor as the costs are borne by Deesup.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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