Deesup

Riding the Resale Boom, an established trend in the fashion industry, Deesup is revolutionizing the model of consumption in high-end furniture. It is estimated that the used furniture market will be worth over 16B $ by 2025 and Deesup, through the campaign of collection on Mamacrowd, is preparing to become the reference player in Europe.

Deesup is the online marketplace to sell and buy design furniture in a safe and guaranteed way. Outlet pieces from exhibitions or returned from photo shoots, but also discontinued icons from private sellers. Careful selection, the ethical value of reuse and passion for design are the values that guide the project. The idea stems from the desire to create a channel aimed at enhancing the value of authentic second-hand design, exploiting the principle of circular economy for a more sustainable planet.

The founders, guided by their passion for design, have set themselves the goal of bringing innovation to a sector that is still traditional and making a sustainable contribution. Valentina Cerolini, CEO & co-founder, former Groupon manager, Bocconi degree and International MBA (IE Business School). Daniele Ena, COO & co-founder, has a long experience in Eni and a degree in Business Administration from Bocconi. Today the team is composed of 14 people with transversal skills, all believing in the innovative reuse of design and the value of sustainability.

In recent years growth has been sustained. During 2020 the turnover tripled compared to the previous year, the average cart went from 530 to 810 € and the company shipped to over 30 countries (not only European), about 60% of the turnover was generated outside Italy. In the first 7 months of 2021 (January-July) the startup reached the transacted of the whole 2020, with a further increase of the average cart, which stood at € 905 in the first 6 months of 2021.

On the Deesup campaign is active the Massive Rubrication service. The service is free for the investor as the costs are borne by Deesup.