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Città del Cioccolato
Destinazione Cioccolato S.b. | Mamacrowd

Città del Cioccolato

Entertainment

The experiential museum dedicated to the world of cocoa and chocolate in Perugia, a unique project with a strong tourist, social and cultural impact.

  • Conceived by the founder of Eurochocolate, an international event with 800k annual visitors

  • Corporate structure with solid background in tourism, museum and events industry

  • Thirty-year concession already obtained from the city for the use of the property

  • 6mln€ already deliberated to finance the project also through Invitalia with the Italy Social Economy measure of MIMIT

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Project

The City of Chocolate is an ambitious and innovative project that aims to create the largest experiential museum dedicated to cocoa and chocolate in Italy, scheduled to open in 2025.

This project comes to life in the historic city of Perugia, inside theformer Mercato Coperto, a symbolic building that will be redeveloped and returned to the community as a new tourist and cultural hub. The choice of Perugia is not random: the city has a long tradition linked to chocolate, being the home of the historic Perugina company, founded in 1907.

The idea comes from Eugenio Guarducci, founder of Eurochocolate, one of the best-known international events in the chocolate industry, which has been held in Perugia for 30 years, with more than 800,000 visitors per single edition.

The City of Chocolate envisages diversified revenue lines , which are based on museum activity(370,000 visitors expected from the third year and projected revenues of more than 3mln€ from the first year of opening and more than 4.5mln€ from the third), revenues from sub-concessions of the choco-shop, bar-chocolate shop and chocolate factory spaces, and educational educational educational and experiential activities.

The Chocolate City represents an innovative fusion of culture, urban regeneration and social responsibility, leveraging the strong identity value that chocolate holds in the Umbrian capital. The desire is to create a major tourist attraction capable of generating a strong induced effect on the territory and to become a replicable project in other Italian locations and abroad.

Several local and national entrepreneurial entities have embraced the idea from the outset, becoming partners and bringing their know-how, including Coopculture, a leader in Italy in museum management, Bee for Impact, active in the social economy, Orizzonte Nove, a leading player in the creative and cultural industry, and Sifra, active in the tourist accommodation sector. Some of the members represent prominent figures in local and national business associations.

For the evaluation of the business project, the company prepared a business plan sworn by the well-known advisory firm Nomisma.

Destination Chocolate S.r.l. SB has already obtained financing to help fully cover the construction of the work, all thanks in part to the Italia Economia Sociale measure of the Ministry of Enterprise and Made in Italy, managed by Invitalia.

Chocolate City is set to become a landmark for chocolate lovers and an investment opportunity in a project with significant financial resources already deliberated and an experienced entrepreneurial team, which guarantees its solidity.

Chocolate City reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

On the campaign is available the optional Rubrication free of charge for the Investor as the costs are borne by Chocolate City.

This is a marketing communication. Equity crowdfunding investments are high-risk and could result in full or partial loss of invested capital. Please read the sheet containing key information about the investment before joining.

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Città del Cioccolato

Entertainment

Closed 16/01/2025
funded

Total funding

1.000.000 €

Goal min 300k €

Goal max 1.000k €

179 investors

333% Goal min


Min order

300,00 €


Pre-Money

10Mln €

The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.
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Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.

 

© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023

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