Italy's new digital platform dedicated only to high-quality experiential tourism: unique experiences bookable in 3 clicks
+500k€ revenue in first year of pandemic (2021), already exceeded in 2022
Global market of more than $200B continues to grow (CAGR 10%)
More than 5,000 clients and nearly 10,000 experience participants since launch
Innovative business model: not a marketplace, but a retailer with full control
Goal min 400 k€
Goal max 1,2 Mln€
Cicero Experience is an innovative startup that designs, develops and makes high quality experiences immediately usable, breaking the classic experiential tourism barriers imposed by the industry's digital biggies.
The project rewrites the rules of the market, approaching it with a model NOT marketplace, but retail.
What it means That Cicero is not a "mere" showcase of experiences owned by others, but works together with its suppliers to build the experiences that best express the potential of a profession and a territory. A dedication to all travelers and curious people who are tired of hit-and-run mass tourism and looking for quality service that is immediately usable.
With this approach, Cicero has full control in the stages of a) product creation (to express its full potential and differentiate it from the mass market), b) pricing, promotion and placement (to best position it against competitors and comparables), and c) availability management (to optimize the offer and thus maximize suppliers' margins and its own).
The promise? No more hours searching for "what's worth doing." Cicero Experience makes the selection, our Cicero people make the difference, and all that' s left for the client to do is indulge in a unique and memorable experience.
Born in the midst of pandemic (Q3 2020) from the dream of two travelers to be able to share their approach to travel with the world, the idea was immediately attacked because, "if you build every experience, it will be hard to scale the business."
In response, launched on bootstrap, Cicero Experience sold more than 300 experiences in its first four months, despite a portfolio of only 12 active products, all in the Lake Como region.
In its first full year of operation (2021), it received its first investment from Family & Friends and Business Angels with which it expanded its operations to 7 regions of Italy and achieved receipts of over €500,000 from more than 2,000 customers-with a pandemic in between.
Demonstrating the quality of service, 28% of the results came from recurring clients.
To date, there are more than 150 experiences, and in 2022 Cicero Experience has already surpassed the previous year's results, welcomed nearly 5,000 participants, and is on track to reach the €1.2M revenue target!
Strength of the project is definitely the market. Cicero operates in the Travel Activities market, the third largest segment in the tourism industry after Travel and Accommodation, which reached a value of over $200B in 2020 and is growing at 10% year on year.
Italy sits second globally after the United States in market value and represents a huge opportunity given the jagged landscape of mostly undigitized competitors.
Thus, fundraising becomes the perfect opportunity for Cicero Experience to finance its 2022-2025 investment plan, which envisages exponential growth in both domestic and international markets through the introduction of new technologies, the development of new sales channels and the strengthening of Tech, Marketing and Product teams.
On Cicero Experience, 30% tax breaks apply.
Cicero Experience is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.
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