Booklivery | Mamacrowd

TAX Bonus







The Italian marketplace for independent bookstores that brings readers directly to their trusted bookseller's doorstep. Finally a sustainable alternative to large online stores.

  • Global market €93 billion, Italian market €1.7 billion (and only for new books)

  • 50.000+ users and 40,000+ orders, for 100,000+ books sold

  • Innovative aggregative marketplace model with more than 720 bookstores from across Italy

  • Team with long industry experience and cross-functional skills

Professional Investor

Professional Inv.

Goal min 110 k€

Goal max 300 k€

Total Collected

199.201 €




1,3 Mln€

Minimum goal

110 k€

Minimum Order

249,6 €



  • Project
  • Market and Target
  • Business Model
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


In the acute phase of the pandemic, we not only had to give up seeing our loved ones, but also had to give up going to the places we love and identify with. Readers have missed neighborhood bookstores, chatting with trusted booksellers, spending time picking out their next read. Small bookstores, for their part, have suffered in comparison with the online giants, because even those who did not before have started buying books on the Internet.

There had to be a way to help them withstand the struggle for survival. Instead, there was no easy and practical system for both booksellers and readers. And so Bookdealer was born, a marketplace that makes digital the physical experience of entering an independent bookstore and enhances the work of hundreds of booksellers and booksellers without distorting it. Those who buy on Bookdealer, in fact, actually help a small bookstore of their choice from those on the portal, choosing between in-store pickup and direct home delivery by the bookseller. The latter mode, in particular, is what makes the platform unique: Bookdealer pioneered this particular form of delivery thanks to the intuition of Turin bookseller Mattia Garavaglia, who cycled to serve readers across the city when the country was on lockdown. In doing so, he also caught the attention of Google, which dedicated a special feature to him entitled "The Bycicling Bookseller" ("The Bicycle Bookseller").

Bookdealer therefore is not just an e-commerce, but a real meeting place for reading lovers.

With €120,000 in sales, 45,000 orders fulfilled and more than 50,000 registered users the marketplace to date brings together 720 independent bookstores scattered throughout the country, bookstores that since the advent of Bookdealer in 2020 have managed, on average, to increase their turnover by 10% by selling more than one hundred thousand books, in Italy and in fifteen foreign countries.

SocialFareSeeds, SocialFare's investment vehicle, believed and invested in this project, which is now ready to scale a market that is still alive and dynamic, as demonstrated by the cases of Libraccio in Italy and in the United States.

The company is led by a team of professionals from the world of publishing and finance who can respond effectively to the many challenges this project presents.

The bookstore revolution is about to begin: get involved!

On the Bookdealer campaign, the optional paidRubrication service is available.

On Bookdealer , 30% tax breaks apply.

Bookdealer reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.


Want to find out more about this project?

Do you already have an account?


The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

By using the services of Mamacrowd you accept our cookies policy. We and our partners operate globally and use cookies, including for statistical, advertising and customisation purposes.

Show preferences