Blue Taste | Mamacrowd

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Blue Taste

Food/Beverage

Distinctive format in the Italian market that goes beyond the traditional idea of healthy food through its healthy, gourmet and sustainable offerings.

  • A healthy food offering born from the study of Blue Zones, the places in the world where people live the longest

  • 1 direct store and 2 franchise stores with +€100,000 in revenues, serving +10,000 customers with 95% positive reviews

  • Business model that enables the development of B2C and B2B channels with an omnichannel offering that synergistically covers online and offline

Waiting for Professional Inv.

min: 125.000 €

max: 600.000 €

16 Investments

183.549 €

6 Paid

36.301 €

Minimum goal

125.000 €

Minimum Order

249,57 €

Pre-Money

2.000.000 €

Days left

56

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Project

Blue Taste offers healthy food that stems from a study of the Blue Zones, the places in the world where people live the longest. Through collaboration with selected chefs and nutritionists, Blue Taste has created an innovative cuisine that mixes the most modern techniques with the latest medical studies to compose healthy dishes with above-average nutritional values.

Already 1/3 of Italians are convinced that food is a vehicle for wellness and in fact Healthy Food is no longer a niche market but a fast-growing sector driven by the evolution of consumers and their increased awareness.

Blue Taste has responded to this need by building a new format in the Italian market that goes beyond the traditional idea of healthy food, to date concentrated mainly in pokeries and salad bars, thanks to a "More than food" concept that includes an offer of healthy products for every moment of the day for both B2B and B2C channels conveyed in physical stores and also online with innovative services.

In the first exercise, a store was opened in downtown Milan and two in franchising (through a 50% owned company), serving more than 10,000 customers, generating revenues of more than €100,000 and consolidating excellent results in terms of quality with 95% positive reviews on the main delivery platforms.

In recent years, healthy meal offerings have grown a lot, driven by delivery and post Covid consumption habits, and have been concentrated in recurring formats based on freshly assembled ingredients, long shelf life, and inexpensive raw materials. Blue Taste differentiates itself through high quality standards, gourmet cooking and consumer protection certifications.

Healthy food offerings have become increasingly popular, but the truly quality and sustainable offerings are still very limited, and Blue Taste has differentiated its offerings with distinctive positioning:

  • Healthy - By working with nutritionists who have calibrated ingredients and superfoods to create dishes with antioxidant properties, low-fat vitamins, and many vegetarian and vegan options
  • Gourmet - Working mostly by taking advantage of sous-vide cooking, so as to bring out flavors and aromas while preserving nutrients and reducing energy impact in preparations
  • Sustainable - Respecting the environment is one of the company's main missions. To do so, Blue Taste has chosen 100% recyclable packaging. It also implements a "zero waste" philosophy by aiming to zero food waste

On the campaign is available the optional Rubrication free for the Investor as the costs are borne by Blue Taste.

30% tax breaks apply on Blue Taste .

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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.