Distinctive format in the Italian market that goes beyond the traditional idea of healthy food through its healthy, gourmet and sustainable offerings.
A healthy food offering born from the study of Blue Zones, the places in the world where people live the longest
1 direct store and 2 franchise stores with +€100,000 in revenues, serving +10,000 customers with 95% positive reviews
Business model that enables the development of B2C and B2B channels with an omnichannel offering that synergistically covers online and offline
Goal min 125 k€
Goal max 810,8 k€
Blue Taste offers healthy food that stems from a study of the Blue Zones, the places in the world where people live the longest. Through collaboration with selected chefs and nutritionists, Blue Taste has created an innovative cuisine that mixes the most modern techniques with the latest medical studies to compose healthy dishes with above-average nutritional values.
Already 1/3 of Italians are convinced that food is a vehicle for wellness and in fact Healthy Food is no longer a niche market but a fast-growing sector driven by the evolution of consumers and their increased awareness.
Blue Taste has responded to this need by building a new format in the Italian market that goes beyond the traditional idea of healthy food, to date concentrated mainly in pokeries and salad bars, thanks to a "More than food" concept that includes an offer of healthy products for every moment of the day for both B2B and B2C channels conveyed in physical stores and also online with innovative services.
In the first exercise, a store was opened in downtown Milan and two in franchising (through a 50% owned company), serving more than 10,000 customers, generating revenues of more than €100,000 and consolidating excellent results in terms of quality with 95% positive reviews on the main delivery platforms.
In recent years, healthy meal offerings have grown a lot, driven by delivery and post Covid consumption habits, and have been concentrated in recurring formats based on freshly assembled ingredients, long shelf life, and inexpensive raw materials. Blue Taste differentiates itself through high quality standards, gourmet cooking and consumer protection certifications.
Healthy food offerings have become increasingly popular, but the truly quality and sustainable offerings are still very limited, and Blue Taste has differentiated its offerings with distinctive positioning:
Tax benefits of 30% apply on Blue Taste .
Blue Taste is among the investments of the AZIMUT ELTIF - Venture Capital ALIcrowd II fund, established by the Azimut Group and managed by Azimut Libera Impresa SGR SpA.
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Registr. 8, resolution 19002 of 06/08/14