Barberino's

Overview of the business during the COVID-19 emergency

During this difficult period Barberino's never stopped, but studied a strategy aimed atoptimizing costs, worked on improving customer relations (also thanks to the introduction of e-vouchers and home tutorials) and designed a new management of the premises, with extended opening hours through double shifts.

The premium format of Barberino's presents above-average size premises with spaces already adapted to the new regulations. Moreover, Barberino's has always worked by appointment only and has a dedicated proprietary app. The re-opening of the business in May was a success: from 18 to 31 May we recorded an average increase in daily takings of 16% compared to the average of the 10 months prior to COVID- 19.

Nice to meet you and welcome to Barberino's world!

We are a group of young people full of passion who want to be among the protagonists of the revolution of the barber profession in Italy. With Barberino's we have transformed what was a simple necessity (getting a haircut or a shave) into an experience to be enjoyed, classic and fashionable.

We started in 3 in2015with a small shop in the center of Milan and€ 43kof turnover. Today there are more than 30 of us with an average age of 26, in2019we had a turnover of over€1.3 million and we want to keep growing.

We have 6 barber shops, 4 of which are in Milan, 1 in Brescia and 1 in Padua, a travelling barber corner with which we want to explore new markets and make ourselves known worldwide, an internal training school and aline of cosmetic products and accessories for men that we sell under the Barberino's brand both off-line and on-line.

The main objective is to create a brand with a strong Italian identitythat can become the reference point for men's care and hygiene in the world. The recipe is simple: no compromise on quality in order to offer a luxury experience in emotional contexts at an affordable price.