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Innov SME



A barber shop that in little more than 4 years has multiplied its turnover by 582%, hired more than 30 young people, opened 6 barber shops. He develops and sells his own cosmetic products and wants to continue to grow.

  • Approximately 80% of revenues generated by recurring customers

  • 6 stores, 1 barber school, 1 complete cosmetics line under its own brand name

  • €1.35M revenue 2019, with positive EBITDA

Professional Investor

Professional Inv.

Goal min 495,01 k€

Goal max 1,24 Mln€

Total Collected

1,3 Mln€




5,2 Mln€

Minimum goal

495,01 k€

Minimum Order

499,99 €



  • Summary
  • Project
  • Product
  • Customer Need
  • Technology
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


Overview of the business during the COVID-19 emergency

During this difficult period Barberino's never stopped, but studied a strategy aimed atoptimizing costs, worked on improving customer relations (also thanks to the introduction of e-vouchers and home tutorials) and designed a new management of the premises, with extended opening hours through double shifts.

The premium format of Barberino's presents above-average size premises with spaces already adapted to the new regulations. Moreover, Barberino's has always worked by appointment only and has a dedicated proprietary app. The re-opening of the business in May was a success: from 18 to 31 May we recorded an average increase in daily takings of 16% compared to the average of the 10 months prior to COVID- 19.



Nice to meet you and welcome to Barberino's world!

We are a group of young people full of passion who want to be among the protagonists of the revolution of the barber profession in Italy. With Barberino's we have transformed what was a simple necessity (getting a haircut or a shave) into an experience to be enjoyed, classic and fashionable.

We started in 3 in2015with a small shop in the center of Milan and€ 43kof turnover. Today there are more than 30 of us with an average age of 26, in2019we had a turnover of over€1.3 million and we want to keep growing.

We have 6 barber shops, 4 of which are in Milan, 1 in Brescia and 1 in Padua, a travelling barber corner with which we want to explore new markets and make ourselves known worldwide, an internal training school and aline of cosmetic products and accessories for men that we sell under the Barberino's brand both off-line and on-line.

The main objective is to create a brand with a strong Italian identitythat can become the reference point for men's care and hygiene in the world. The recipe is simple: no compromise on quality in order to offer a luxury experience in emotional contexts at an affordable price.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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