Wear Me: The Babywearing Business is Made in Italy

09 April 2019





Wear Me is the first Italian brand that designs and distributes clothing for so-called "babywearing", literally translated as "wearing babies".

Thanks to a line of jackets and coats, produced with innovative technical materials, it allows mothers and pregnant women to wear their babies, combining practicality and style.

Wear me has sold:

  • 1200 jackets;
  • 300 coats;
  • 3000 headbands.


More and more parents are approaching the world of babywearing, encouraged by the specialist and authoritative opinion of professionals in the sector, such as paediatricians and midwives, who support the use of baby bands as a way of relating to and integrating daily activities within the new family unit.

The babywearing market is booming globally, as demonstrated by the trend already existing in Northern Europe, Japan and the USA: in the USA alone, 50% of parents buy a baby carrier.

In Italy, the babywearing market concerns 10% of new parents, who buy at least 1 baby carrier or 1 baby carrier - typically the investment is on at least 2 supports - for an average cost of 200€ to which must be added the cost of the jacket/coat that is able to contain and protect the baby adequately (150€ on average).
In Italy alone, the potential babywearing market concerns over 93,000 customers.


Wear Me has created a Made in Italy product line, which uses a craft workshop close to the company's headquarters in order to ensure constant supervision of production and a flexibility and speed in developing new products that would be difficult to achieve with other production methods.

The strong component of craftsmanship makes it possible to personalise the fit of the product on the basis of the client's needs, enriching the collection even during the season.

Wear Me is able to address both the B2B and B2C markets.
For the B2B market, Wear Me works on a prompt delivery basis, saving the retailer significant warehouse costs and offering the possibility of stocking up during the season on the basis of sales in the shop, with delivery in a maximum of 48 hours.

In the B2C market, Wear Me operates not only on its own ecommerce, but also withpurchasing groups and pre-orders that animate the largest vertical community in Italy with over 12,000 members.


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* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Registr. 8, resolution 19002 of 06/08/14

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