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In 2017 it reached break-even with a turnover of over € 2M (+120% compared to 2016) and within three years it will exceed € 12M. It delivered 42 thousand orders to 23 thousand customers in 47 countries and served 450 stores. In 2018 it will attack the Chinese market, which is now worth € 9 billion, growing by +25% annually.

Family Nation develops three lines of business, all of which are growing rapidly: B2C through the Italian and English portals; B2B by exclusively distributing 17 international brands; marketplaces (such as Amazon and Dalani) on which it sells B2B brands as an official reseller.

Sales are strongly oriented on mobile and tablet which comprises 59% of purchases against 30% in the Italian market and 33% in the UK. With an average of 9.5 on TrustPilot it has one of the best national customer ratings, with 99% of reviews at 4/5 stars.

The e-commerce market is worth over €23 billion in Italy alone, with the most decisive growth in the products sector (+25%). In 2018 Family Nation will also attack the Chinese one which is worth over € 9 billion with a growth of 25% per year.

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