18 October 2017
Family Nation is the leading Italian innovative SME in the online sale of products for children and new parents. Thanks to its rapid development and consolidated internationality, it has been defined by IlSole24Ore as the "new Yoox in the children's sector" and is among the most promising Italian companies according to the Milan Polytechnic Observatory.
In the first few hours, the offer reached 587% overfunding thanks to 66 investors for € 469,000 of adhesions.
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In 2017 it reached break-even with a turnover of over € 2M (+120% compared to 2016) and within three years it will exceed € 12M. It delivered 42 thousand orders to 23 thousand customers in 47 countries and served 450 stores. In 2018 it will attack the Chinese market, which is now worth € 9 billion, growing by +25% annually.
Family Nation develops three lines of business, all of which are growing rapidly: B2C through the Italian and English portals; B2B by exclusively distributing 17 international brands; marketplaces (such as Amazon and Dalani) on which it sells B2B brands as an official reseller.
Sales are strongly oriented on mobile and tablet which comprises 59% of purchases against 30% in the Italian market and 33% in the UK. With an average of 9.5 on TrustPilot it has one of the best national customer ratings, with 99% of reviews at 4/5 stars.
The e-commerce market is worth over €23 billion in Italy alone, with the most decisive growth in the products sector (+25%). In 2018 Family Nation will also attack the Chinese one which is worth over € 9 billion with a growth of 25% per year.
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