mamacrowd-logo
InvestRaiseFund&CrowdGuideNews
LoginSign up

18 October 2017

EQUITY CROWDFUNDING

YOOX

E-COMMERCE

Family Nation is the leading Italian innovative SME in the online sale of products for children and new parents. Thanks to its rapid development and consolidated internationality, it has been defined by IlSole24Ore as the "new Yoox in the children's sector" and is among the most promising Italian companies according to the Milan Polytechnic Observatory.

In the first few hours, the offer reached 587% overfunding thanks to 66 investors for € 469,000 of adhesions.

Go to the Family Nation campaign

In 2017 it reached break-even with a turnover of over € 2M (+120% compared to 2016) and within three years it will exceed € 12M. It delivered 42 thousand orders to 23 thousand customers in 47 countries and served 450 stores. In 2018 it will attack the Chinese market, which is now worth € 9 billion, growing by +25% annually.

Family Nation develops three lines of business, all of which are growing rapidly: B2C through the Italian and English portals; B2B by exclusively distributing 17 international brands; marketplaces (such as Amazon and Dalani) on which it sells B2B brands as an official reseller.


Sales are strongly oriented on mobile and tablet which comprises 59% of purchases against 30% in the Italian market and 33% in the UK. With an average of 9.5 on TrustPilot it has one of the best national customer ratings, with 99% of reviews at 4/5 stars.

The e-commerce market is worth over €23 billion in Italy alone, with the most decisive growth in the products sector (+25%). In 2018 Family Nation will also attack the Chinese one which is worth over € 9 billion with a growth of 25% per year.

Discover and invest

mamacrowd-logo

About us

Who we are

Press

Power User program

News

Carrers

Company informations

Real Estate Statistics

Crowdfunding services

Guide for the investor

Crowdfunding services

Investment costs

Risk warning

Alternative allowance regime

Tax benefits

Arbitrator for financial disputes

Dematerialized system

Trust company header service

Support

How to start

FAQ

Contacts

Terms & Conditions

Power User Terms & Conditions

Privacy Policy

Cookies Policy

Recovery Policy

Conflicts of Interest Policy

Handle Cookies

Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.

 

© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023

  • Italiano

  • English

    Invest
      Invest in Startup/PMI and real estate projects
      Investor guide

    Raise
      Candidate a project

  • Italiano

  • English

Let us get to know you better

Mamacrowd and partners operate globally and can, upon acquiring your consent through the "Accept all", "Accept only necessary" or "Set preferences" commands, use cookies for statistical, advertising and also profiling purposes, own or third-party, to modulate the provision of the service in a personalized way and in line with your preferences.
In case of refusal we will only use the necessary cookies. For more information, read our Cookies Policy

Set preferences
Accept only necessary