ShapeMe: the Italian leader in on-demand massages for individuals and businesses

ShapeMe: the Italian leader in on-demand massages for individuals and businesses

01 August 2018





ShapeMe is the first online service, leader in Italy, for booking professional massages for individuals and businesses. Just a few days after its launch, it has already reached 73% of the collection > discover the campaign and invest

The service is already well established: it is active in 9 Italian provinces, has sold over 1. 300 massages to individuals for a value of more than 82 thousand euros and boasts a network of more than 320 certified massage therapists who, with just a few hours' notice, reach customers where and when they want.

In 2017 the company grew by 500% compared to the previous year, selling services for more than 10 thousand euros, with investments of just a few thousand euros in marketing. In the first half of 2018, it achieved three times the turnover of the same period of the previous year.


The company responds to two fast-growing trends: that of professional massages, an increasingly important segment of the wellness sector, and that of corporate wellness, which registers a growing interest of companies in the well-being of their employees. Thanks to partnerships with the main flexible benefits portals on the Italian market, ShapeMe services can already be purchased with company welfare vouchers by more than 120,000 workers.

ShapeMe is also tapping into the worldwide trend for on-demand services, and is the first mover in the Italian market for online massage booking services. The demand for online massages is increasing: in Italy it is worth $2.8B and at European level it is worth $29.8B. The company is ready to scale this market with an innovative and highly scalable solution.


Since 2017, the company has sold services to companies for more than 91 thousand euros, services that have been chosen by important international players such as Ebay, MAN Bus&Truck (Volkswagen Group), L'Oreal, Zucchetti, Spotify and Chiesi Farmaceutici.

As evidence of the high quality of the service, 96% of the reviews are 4 or 5 stars; 40% of the purchases are via mobile, demonstrating the great usability of the technological platform from all devices; the process is simple and fast, with an average purchase time of less than 2 minutes.

Discover the ShapeMe campaign and invest

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