12 September 2018
MAID FOR A DAY
The Boston Consulting Group and MassChallenge, the global network of startup accelerators, recently conducted research on startups founded or led by female entrepreneurs > discover open campaigns
The research found that although startups founded or co-founded by women receive less investment than those founded by men, they manage to generate more revenue. In five years, in fact, for every dollar of funding they have billed $730 thousand compared to $662 thousand billed by male entrepreneurs.
According to the study, women perform better because, among other reasons,they are more accustomed to challenges and rejections, which leads them to have a more realistic and careful approach to technical aspects compared to men, characterized instead by a greater propensity for risk. And in the long run this approach seems to get better results.
In the field of equity crowdfunding, in fact, the number of successful campaigns by female startups is constantly increasing: in addition to those of My Cooking Box and Marshmallow Games, to which an article has already been dedicated, there are also campaigns by Family Nation, MAAM and Maid for a Day.
Family Nation is the e-commerce that offers the best products on a global scale for children, from clothing to games and accessories. The company grew 120% in 2017, sells in 47 countries and has over 450 stores in Italy. The campaign has achieved excellent results:400 thousand euros raised, with an overfunding of 626%. Emilia Mugnai, CEO of Family Nation, commented: "This experience will help us to grow: with the investments raised, in fact, we will be able to implement the innovative services we have planned (including service customization) as well as expand abroad, particularly in Asian markets."
Another successful campaign for MAAM, the digital training program, unique in the world, dedicated to employees who are new parents. The program, developed by the startup Life Based Value, has already been chosen by over 30 big companies and the campaign has raised 450 thousand euros, reaching 450% of overfunding. "Today, in addition to being able to count on more than 100 members, ambassadors, fans, stakeholders and promoters of the company, we have the opportunity to invest what has been raised in the consolidation of our first reference market, Italy, and in the technological development that will put even more distance between us and those who will come after," comments Riccarda ZezzaCEO of Life Based Value.
Excellent results also for Maid for a Day, founded by the entrepreneur Ludovica Fuscothe innovative startup that offers professional domestic services for the large market of short-term rentals, has raised over 200 thousand euros, closing the campaign with 214% of overfunding.
Results like these show that if venture capital funding for female startups increased, even greater revenues could be achieved.
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