25 October 2016
Parterre, the company that provides entertainment and data collection solutions dedicated to TV and traditional media, was the first interactive TV/mobile app startup to open capital on Mamacrowd.
The platform provides the possibility to generate new apps dedicated to specific sectors or add Parterre's features in already existing apps.
The global social TV sector will reach a volume of 260 billion dollars by 2020 and Europe represents its largest market.
In 2015 in Italy, the collection and analysis of quality data was worth 790 million with an increase of +14% compared to 2014.
Parterre's virtual audience counts 380 thousand registered users and 183 million opinions were expressed through its apps.
For the client Discovery Italia created the "Amici Real Time" app that recorded 150 million shares; the app dedicated to the 2016 Sanremo Festival reached third position in the Italian App Store in the entertainment category, ahead of RAI and Netflix.
The platform makes it possible to aggregate content on specific topics, creating situations to be put to the judgement of the public and configuring the most suitable interaction modes for each event. It develops sector products: sport (official app of the International Skating Union), awards (music contest and talent show), fashion (collaboration with Marie Claire) and politics (local elections 2016).
It has participated in the TIM #WCap 2015, Amazon AWS and Facebook FBstart acceleration programs and professional investors such as Club Italia Investimenti 2 have already invested.
Finally, are there tax breaks for those who invest in innovative startups like Parterre? Yes, at 30% for both individuals and legal entities.
Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.
© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Registr. 8, resolution 19002 of 06/08/14