18 September 2018
MyLab Nutrition officially becomes a commercial partner of Fitprime, the leading marketplace in Italy for the fitness world. An important milestone for the company that has developed the first service in Europe for the creation of personalized sports nutrition. It has already raised over 108 thousand euros > discover the campaign and invest
Thanks to this partnership, MyLab Nutrition will be able to take advantage of Fitprime's network of over 1000 affiliated gyms to expand its business, having the opportunity to create customized formulas and sell its supplements directly inside the gyms.
The partnership with Fitprime represents a unique opportunity to accelerate the growth of MyLab Nutrition, which in just 7 months has billed over 75 thousand euros and served 3500 athletes. The collaboration with a key player in the Italian fitness market testifies the innovative scope of the algorithm developed by the company and thehigh quality of its products, whose raw materials are notified to the Ministry of Health and are processed by the two leading laboratories for the production of sports supplements.
"We have decided to support the growth of MyLab Nutrition, a startup that is innovating the world of sports supplementation and we are confident that it will succeed in its mission, which is to make personalized supplementation accessible to everyone," says Matteo Musa, CEO of Fitprime, confirming the ability of MyLab Nutrition to overcome the limitations of standard products on the market today.
MyLab Nutrition, which benefits from theconsolidated experience with the brand T-Rex Supplements, already validated in the Italian and European markets, is ready to scale and innovate even faster in the sports supplement market, thanks to the additional boost given by the partnership with Fitprime.
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