27 May 2018
APP PER BAMBINI
Marshmallow Games, thanks to an innovative proprietary technology, develops scalable and rapid mobile applications that stimulate children's learning and creativity.
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It has exceeded half a million downloads worldwide (+75% in the last 12 months), has 70 thousand monthly active users and a return rate of over 60% compared to a market average of 13%, demonstrating the very high user loyalty. In 2017, B2C revenues grew by 300% and it is among the top rankings in over 120 countries.
The proprietary tool allows to create apps reducing the development time by more than 60%, without the need to write a single line of code and with a very high technical stability (99% of sessions are crash-free), which allows Marshmallow Games to develop Apps focusing only on creativity, the aspect that determines the success of a content.
The technological asset is the result of 2 years of research and development by a team with 30 years of experience in the mobile and gaming industry. This know-how, enhanced by the analysis of more than 5 million sessions, allows us to have a deep knowledge of users and to develop increasingly tailored products.
The company operates in a market, that of game-based educational apps, which is experiencing a strong development trend: in 2022 it will exceed $8 billion with an annual growth rate of 20%.
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