MamaClean, the future of laundry is here

MamaClean, the future of laundry is here

02 October 2019





MamaClean is the Italian leader of the on-demand laundry that has over 700 thousand items delivered at home, a community of more than 35 thousand users and 33 municipalities served between Milan and Monza.


It has its own laundry atelier, where craftsmen with decades of experience guarantee a high quality of service and its business model is unique and replicable geographically: this has allowed the company to reach € 800 thousand in turnover in 2018, with a 60% growth compared to 2017.

Over 75% of the 2019 turnover comes from existing customers: those who try the service are very satisfied and decide to use it again. A demonstration of the 'high quality and efficiency of the service offered, a service that MamaClean aims to bring throughout Italy, with the goal of serving the 14 most important Italian capitals by 2023, exceeding € 8M in revenues and confirming its position as Italian leader in the sector.

The traditional laundry sector in Italy is in crisis: almost all laundries are independent shops, with scarce economic resources (the average turnover per shop is less than € 80 thousand), managed by owners with a high average age, who cannot rely on new generations, not interested in carrying on the business, and who have to deal with the possible entry of legislation against environmental pollution.
It is therefore expected that there will be a strong decrease in activities: in order to stay on the market, it is necessary to renew or affiliate to new realities.
Precisely for these reasons, the laundry service is undergoing a strong digitalization process and the online laundry market is expected to reach $73 billion in 2023 globally.

And it is in this context that MamaClean aims to build the laundry of the future, while maintaining the tradition of craftsmanship and focusing on quality, innovation and sustainability.


By using the services of Mamacrowd you accept our cookies policy. We and our partners operate globally and use cookies, including for statistical, advertising and customisation purposes.

Show preferences