29 January 2018







MAAM is a digital training program for new parents, sold to businesses and innovative in its method, which allows companies to take advantage of the birth of a child to improve the soft skills of employees.

In less than 24 hours, the campaign has collected 227,500 euros of endorsements> go to MAAM's campaign and invest yourself

The company has already achieved important results and is recording strong growth rates: in just two years, 30 clients of the calibre of Coca Cola, ENI, UniCredit, P&G, Enel, Unilever, Accenture and Poste Italiane have bought the programme.


MAAM went to break even already in the first year, and in 2017 had a turnover of 300 thousand euros, +70% compared to 2016.
The market response is excellent. The high renewal rate (80%) testifies to the validity of the service, confirmed by the excellent employee usage rates: 75% participate on a voluntary basis and the level of attention is 55% (compared to 20% in the e-learning sector).

The company distributes its service in 23 countries including the USA, Europe, South-East Asia and Australia.


The B2B business model, already validated by large companies, is highly scalable.
MAAM is ready for further international diffusion and the SME market, exponentially expanding the sales target. Every year, in Italy alone, € 1 billion is invested in training the soft skills of employees.

The method, proprietary and unique in the world, is the most innovative in the market and fully responds to the growing need of companies to invest in cutting-edge training solutions.
New parents represent 10% of the workforce and companies are offering increasingly advanced programs to improve their professional and leadership skills.

Discover MAAM's campaign and invest

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