The first Italian chain of restaurants for families and children

The first Italian chain of restaurants for families and children

14 November 2019





Benvenuto Family is the first Italian chain of restaurants designed specifically for families and for the professional entertainment of their children.


In Italy there are 25 million families and 8 million children and the offer of restaurants dedicated to them is scarce if not almost absent: this is where Benvenuto Family was born, an innovative restaurant format that allows adults to taste the best recipes of the Italian tradition while their children play in a dedicated area of over 40 square meters with professional entertainers prepared to handle every situation. All at affordable prices.

A format that has proved to be a winner in Piedmont, where in just a few years Benvenuto has become a leader in the sector thanks to its 3 restaurants now consolidated, which have allowed the company to reach € 4 million in aggregate revenues with an EBITDA of € 250 thousand and to serve over 2 million clients and 300 thousand children.

The company is now ready to expand into Lombardy and to strengthen its presence in the Piedmont area: by 2020 the opening of 4 new restaurants is planned between Milan, Monza and Turin. With the next openings in the Milan area, it expects to reach € 6 million in revenues and an EBITDA of over € 450 thousand.

Theobjective of Benvenuto Family is to manage, by 2022, 10 restaurants that, when fully operational, can generate aggregate revenues of over € 14 million, thus consolidating its leadership in a sector, that of restaurants for families, which still has few competitors in Europe.


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