The first Italian chain of restaurants for families and children

The first Italian chain of restaurants for families and children

14 November 2019

RISTORANTI

BAMBINI

FOOD

ristoranti-benvenuto

Benvenuto Family is the first Italian chain of restaurants designed specifically for families and for the professional entertainment of their children.

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In Italy there are 25 million families and 8 million children and the offer of restaurants dedicated to them is scarce if not almost absent: this is where Benvenuto Family was born, an innovative restaurant format that allows adults to taste the best recipes of the Italian tradition while their children play in a dedicated area of over 40 square meters with professional entertainers prepared to handle every situation. All at affordable prices.

A format that has proved to be a winner in Piedmont, where in just a few years Benvenuto has become a leader in the sector thanks to its 3 restaurants now consolidated, which have allowed the company to reach € 4 million in aggregate revenues with an EBITDA of € 250 thousand and to serve over 2 million clients and 300 thousand children.

The company is now ready to expand into Lombardy and to strengthen its presence in the Piedmont area: by 2020 the opening of 4 new restaurants is planned between Milan, Monza and Turin. With the next openings in the Milan area, it expects to reach € 6 million in revenues and an EBITDA of over € 450 thousand.

Theobjective of Benvenuto Family is to manage, by 2022, 10 restaurants that, when fully operational, can generate aggregate revenues of over € 14 million, thus consolidating its leadership in a sector, that of restaurants for families, which still has few competitors in Europe.

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