14 August 2016
In a recent post we talked about the constant growth of e-commerce purchases, concentrated in certain sectors - food & grocery above all - and periods of the year, especially sales.
According to some retail analysts, the real challenge lies inintegrating the web and the physical store, making the latter take on the strengths of the former and trying to overcome the "rivalry" between online and local sales., by making the latter take on the strengths of the former and trying to overcome the "rivalry" between online and on-site sales.
Regalister is a startup that uses digital services to stimulate purchases in physical stores: the project is part of Club Italia Investimenti 2. On our equity crowdfunding platform you can support this and 63 other projects starting from just 100 euros.
Thanks to the app, available for iOS, Android and Windows Phone, Regalister allows you to create your own geolocalized wishlist and to know what your friends and acquaintances want.
How does it work? While shopping you can take a picture with Regalister of the objects you like the most and share your wishes on Facebook; in this way our community will know where to direct future gifts, avoiding duplications or unoriginal ideas.
The message that is published on the user's Facebook profile can be personalized with the details of the reference shop, with links to its social channels and to its e-commerce, if it exists. It can also contain an informative message addressed to the user's friends about particular activities such as sales and promotions. This allows the shopkeeper to receive self-generated marketing from the users themselves and to know which items are the most desired by his customers. Finally, the store can have the report of "who wants what" and directly contact the subscribers of the app for further targeted commercial actions.
Regalister is one of the innovative startups that you can support on Mamacrowd, the platform that hosts the best of Italian innovation.
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