28 March 2017
His name is Alessandro Bortolani and he works for a company that deals with Information Technology. But above all he is a serial investor, albeit recently, in startups. In the last year he has chosen five companies including PerFrutto and Parterre which, in recent weeks, have successfully closed two equity crowdfunding campaigns on our platform.
In an interview with the Italian Association of Equity Crowdfunding, Bortolani explains that he discovered this tool looking for new investment opportunities, given the very low return of other traditional forms.
On the project selection criteria, he considers fundamental the innovative and disruptive capacity of the idea, comparing it with similar situations within its own reference market. Subsequently, it analyses the evaluation of the company based on its growth potential, comparing it with other companies that have already been operating in the same sector for some time.
Getting to the heart of the analysis of the startups involved in equity crowdfunding fundraising, Bortolani focuses on information about the reference market and competitors, without neglecting the emotional and explanatory door of the video and the reading of the business plan from which it is useful to draw hints on how the company believes it can grow.
Then some advice to those who want to invest, perhaps for the first time, through an equity crowdfunding platform: document thoroughly on what equity crowdfunding is, assimilating risks and opportunities. Without forgetting the motivation and the moral mission: it is not only a financial investment, says our investor, but also a way to support the economy of this country. Last but not least, it is important to be proactive towards the entrepreneur, especially after the investment, to exchange ideas and make available one's own network of contacts.
The complete interview with Alessandro Bortolani is available on the Equity Crowdfunding Italia portal.
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