Influencers, training and technology: the Docety revolution

Influencers, training and technology: the Docety revolution

03 May 2019





Docety is the platform dedicated to online training led by expert influencers and industry professionals. A few days after its launch, the company has exceeded 200,000 euros in endorsements thanks to the participation of over 160 investors.

With more than 1.9 billion monthly active users, Youtube is one of the most important influencer and creative markets in the world.
Docety's objective is to strengthen the experience that YouTube users have with the influencers they follow most constantly, intercepting their demand for training and allowing content producers to complete their business from a training point of view.


Docety operates in a market, that of online training, characterized by continuous growth, and presents increasingly interesting numbers: already in 2016 it reached a value of 46 billion dollars, with an annual growth rate of up to 17%, an indication of a strong need for content and professional notions on the part of users.
Docety allows users, by following online lessons, to requalify and train themselves, while teachers (often professionals, companies or influencers) can digitize their know-how without having to incur initial costs to start an online academy or have web development skills.

Great attention is paid to the choice of teachers: coaches are in fact selected and qualified only after a series of interviews that guarantee the quality of their teaching and the offer to users.

The coaches have at their disposal different teaching methods such as private lessons in streaming, live seminars and video courses.
Docety wants to be a reference point in online training and is already looking to the future with the possible introduction of "immersive learning" systems using augmented reality.


Compared to the competition in the market of online courses intended for a wide audience (also called MOOC, massive open online course), Docety's offer is distinguished by being the only one to have

  • virtual private classrooms
  • dedicated virtual classrooms for seminars
  • a system of payment through credits that can be purchased in advance
  • a community of influencers who are respected and recognised for their authority in their sector

Docety provides teachers-influencers with the most efficient and versatile tools, developed specifically for teaching, so that they can sell their know-how by addressing their user base directly.

The Docety ecosystem is powerful and versatile and works without the need to install additional components:

  • Customization of the lessons to be carried out with the professional, through calendar management and private messaging directly on the platform;
  • Streaming classrooms to watch the interventions of professionals;
  • Video lessons or recorded seminars available 24 hours a day;
  • Resources download system always available;
  • End-of-course certificate signed by the head teacher;
  • Development of video courses through gamification;
  • Notification (mail/push) of events, purchases and reservations;
  • Integrated and automated billing system;
  • Bonus code and redeem code creation system;
  • Direct assistance with Docety technicians.

Docety's campaign has reached 259% overfunding in a very short time: are you there too?


Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


© 2023 SiamoSoci Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Registr. 8, resolution 19002 of 06/08/14

By using the services of Mamacrowd you accept our cookies policy. We and our partners operate globally and use cookies, including for statistical, advertising and customisation purposes.

Show preferences