Bicycling with Italian craftsmanship quality and style

Bicycling with Italian craftsmanship quality and style

17 July 2016




la passione ciclismo

For many, July is the month of holidays, for many it is the time to organise the final details of their upcoming vacation. For sports lovers it is the month of cycling, of climbs in the Pyrenees and picturesque areas on the Alsatian plains. It's the month of the Tour de France, the most famous cycling race in the world, the most coveted by the champions of two wheels and followed every year, on television and by the side of the road, by millions of spectators, not only French.

Innovation and two-wheeled sport go hand in hand by definition, especially as far as bicycles are concerned: every year the best brands present innovations and technical updates, aimed at improving the performance of vehicles and athletes.

No less important are the continuous research and improvement on clothing and accessories: the importance of details is fundamental considering that the French race is over three thousand kilometres long and that the best cyclists finish it riding between 80 and 90 hours in three weeks.

On Mamacrowd, in the portfolio of Club Italia Investimenti 2, there is La Passione Cycling Couture, an innovative startup that offers cycling clothing, both racing and urban style, characterized by a clever design and high quality craftsmanship, at an affordable price. Last December a campaign was launched on the platform SiamoSoci: the collection ended with a +120% crowning themeeting between made in Italy and new sales strategies of which La Passione represents the perfect point of conjunction.

The prestige of Italian manufacturing in the sports textile sector has encouraged the team to maintain direct control of production processes in order to offer both the most technical sportsmen and women and city riders the best of Italian tradition and culture on two wheels.

The model adopted by La Passione is the sale through E-Commerce channel of products with "Premium" positioning at affordable prices, according to the No-Middlemen model with a direct and vertical control of production processes. Agents, importers, warehouses and stores are eliminated allowing a significant reduction in costs that the company reinvests guaranteeing the customer a 100% Made in Italy high quality product at an affordable price.

This business model also allows to launch continuous collections in small stocks, where customers are directly involved in the product development process (Crowdsourcing) with periodic surveys through social channels and through the website.
The previous investment received was mainly used to strengthen customer acquisition activities, to expand the number of items present on the website and for a more correct management of stock, which allows products to be always available without waiting due to lack of items in the warehouse.

The participation of Club Italia Investimenti 2 in the share capital of La Passione will allow a further improvement of production processes and distribution of products for style and bicycle lovers: it is possible to invest in this and 63 other startups starting from 100 euros.

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