The revolutionary business model that combines technology and journalism

The revolutionary business model that combines technology and journalism

14 June 2019



INTRATTENIMENTO is a tech company that has entered the world of information in a disruptive way.
In just two years, it has positioned itself among the top 30 Italian news sites (Audiweb, Comscore), approaching the publishing world as a startup.

It reaches a total of 150 million contacts per month with thousands of timely, verified and quality content., has a turnover in continuous growth: 120 thousand euros of turnover in the first year, 650 thousand euros in the second. (+350% from 2017 to 2018).


Technology intervenes in the choice of news to be published and totally crowdsourced contributors are placed on gig economy model.

There are 10 thousandcontent creators, all operating remotely: the technological platform assigns the right article to the right editor who can then write the piece in the most efficient and fastest way and in the shortest time possible.
Every day, the team produces around 1000 articles,based on the interests of users. is developing an innovative algorithm that will allow it to suggest the ideal content at the ideal time by following the navigation path of each user and their interests, thus solving the problem of reader loyalty and the overlap of unsolicited news.

On thestrength of a highly innovative project that allows it to produce quality content with careful analysis of sources, has tripled its turnover(+350%) in just one year. has signed important commercial and editorial agreementswith Facebook, Google, Sky, Amazon and Italiaonline.
National and international brandsfrom the worlds of digital, tech, start-ups and finance rely on to increase their visibility in a concrete way.
The asset of is the generation of large volumes of traffic, with 150 million contacts per month, 10 million followerson social media (almost 4 million on the main page) which it monetises in various ways:

  • Display Advertising:advertising space on all pages of the site, native content inserted organically into the user experience so as not to distract them from reading;
  • Native Advertising: advertising content inserted organically;
  • Pre and Post Roll: video ads on a television model, advertisements that start before the actual video;
  • Direct sale of special projects: digital pr and visibility projects designed together with clients;
  • E-commerce: sales incentives on third party platforms through editorial content, affiliations, suggested purchases related to the content of the article;
  • Editorial agreements: sale of original content to external platforms.


Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


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