23 November 2018
GhostWriter is the first Italian marketing strategy platform based on Artificial Intelligence, which allows to improve the results of marketing processes, maximizing earnings and streamlining the costs of these operations. The project has reached 67% of the collection > discover the campaign and invest
In order to strengthen the Artificial Intelligence system on which the platform is based, the company joined theNVIDIA Inception Program, the virtual acceleration program that helps startupsrevolutionize the business world through the implementation of technologies based on Artificial Intelligence.
"We joined the NVIDIA Inception program in March 2017",adds Mauro Bennici, CTO and co-founder of You Are My Guide, the company that developed GhostWriter. "The program has allowed us to develop and test our solutions very quickly, focusing our efforts on the business, at a fraction of the cost. The ability to use pre-configured Docker machines allowed us to run several tests in parallel. The support of the NVIDIA team was critical to the success of the project.
The results of the program have been excellent: in just a few months GhostWriter has validated the market thanks to contracts with important customers such as Moleskine and Dynameet (new brand of Stefano Papini, former administrator and co-founder of MyTable, acquired by The Fork) and international recognition. The company has also established important technological partnerships with international leaders such as Intel AI Builder.
Thanks to a team with solid skills and strong backgrounds in high-tech development: the CTO and co-founder of the company has studied artificial intelligence with exponents of Google, Google X, Udacity and Baidu; he has built digital systems that are still used by FIFA and CIOs and cybersecurity systems for companies of the calibre of NASA and Scotland Yard.
After 4 years of research and development, the team was able to create a platform that, using advanced technologies such as machine learning, natural language processing and artificial intelligence algorithms, allows to intercept the best target for a company, supporting it in the creation of effective content.
"Companies of all sizes need good, profiled customers to provide them with areal focused and personalizedexperience. However, the marketing and sales department spends a lot of time and budget on strategies that actually have uncertain results," explains Ester Liquori, CEO and co-founder of You Are My Guide, the company that developed GhostWriter. She continues: "Thanks to GhostWriter, companies get their best audience already segmented, topics to interact with and a prediction of audience interest in their ad campaign before wasting budget on numerous tests".
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