05 November 2018
GhostWriter is the first Italian marketing strategy platform based on artificial intelligence. A few days after its launch, it has already exceeded 60% of the collection> discover the campaign and invest
Thanks to its proprietary technology, GhostWriter allows companies of all sizes to reduce costs and improve the results of their marketing processes, intercepting for them the best target on which to convey the communication and supporting them in the creation of their content in order to maximize earnings.
GhostWriter's strong technological apparatus, which includes machine learning, deep learning, natural language processing and neural networks, is based on a semantic system and patented artificial intelligence proprietary algorithms, the result of more than 4 years of research and development.
The company has established significant technology partnerships with international leaders such as Intel AI Builder and NVIDIA.
The team has solid capabilities and strong backgrounds in high-tech development: the CTO and co-founder has exit experience with multinationals of the caliber of BeyondTrust and Deltatre; he has studied artificial intelligence with exponents of Google, Google X, Udacity and Baidu; he has built digital systems still used by FIFA and CIOs and cybersecurity systems for companies of the caliber of NASA and Scotland Yard.
In just a few months the market has been validated thanks to contracts with important clients such as Moleskine and Dynameet (new brand of Stefano Papini, former administrator and co-founder of MyTable, acquired by The Fork) and international recognition.
The marketing sector in which GhostWriter operates is characterized by growing investments and high corporate budgets, mainly focused on innovative approaches that allow companies to increase the value of customer and target engagement.
For these reasons, the use of artificial intelligence in marketing and sales will reach a value of €2 trillion (McKinsey Global Institute).
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