Dooitu, the creative DIY revolution

Dooitu, the creative DIY revolution

30 October 2019





Dooitu is the e-commerce platform for creative DIY that in just two years has become one of the top players in the Italian market.


With a turnover of € 702 thousand in 2018, it aims to close 2019 with € 1 million in sales and an EBITDA of 19% and to become the reference point for creative do-it-yourself in Italy and abroad.
In just two years it has reached over 15 thousand registered users, most of whom buy several times in a year, reaching an average annual expenditure of € 800, with an average shopping cart of € 80.

Numbers reached thanks to the company's innovative proposal: a wide range of quality products with unique design and made in Italy combined with creative ideas, projects and tutorials designed specifically for DIY enthusiasts. All this on a single platform: in a context in which generalist e-commerce does not have an adequate offer to fully satisfy the needs of DIY enthusiasts, the vast catalogue of products offered by the Dooitu platform is a real strength of the company.

Dooitu is part of a niche but growing market: DIY generates €600 billion in revenue, 85% of which comes from the European market, where the company aims to expand from 2020, and the North American market, which Dooitu aims to enter by 2023.

Thanks to a dynamic team with a passion for creative DIY and a scalable business model oriented towards environmental sustainability, Dooitu has all the prerequisites to become the reference player for creative do-it-yourself.


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** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


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